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TechQuiet 3d · day 3

Gurman on Ternus's first event: navigating Apple into the AI era

Bloomberg's chief Apple correspondent discusses the new CEO's debut and the strategic shift away from the iPhone era.

newest coverage 2d agosummary written 2d ago5 pieces26 likes & upvotes NewswiresMastodon

What to know

  • John Ternus held his first major product event as Apple CEO with the announcement of the iPhone Duo foldable smartphone, less than two weeks after taking over from Tim Cook.
  • The event symbolizes Apple's strategic pivot from the iPhone era toward AI, with significant leadership reorganization underway.
  • Tim Cook remains at Apple as executive chair following his transition out of the CEO role.

“I'm a huge Apple fan through and through, and I've always been. And I'm so lucky to be able to cover a company that I love, a company that I am obsessed with, and a company whose products I use.”

Mark Gurman, Bloomberg chief Apple correspondent · The Verge Decoder podcast ↗

John TernusJohn Ternus Apple CEOTim CookTim Cook Former Apple CEO, now executive chairMark Gurman Bloomberg chief Apple correspondent

Gurman on Ternus's first event: navigating Apple into the AI era
theverge.com

How it unfolded 1 development · click the chart to see its coverage articlesposts

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Sep 22yesterdaynow · 3:43 AM ET
  1. 1

    Gurman frames event as signal of Apple's strategic pivot to AI era

    In an interview with Nilay Patel on The Verge's Decoder podcast, Bloomberg's Mark Gurman analyzed the timing and significance of Ternus's debut event, explaining how it reflects Apple's broader transition from the iPhone era into an AI-focused strategy and shifts in company culture under the new leadership.

    “This year's story actually says a great deal about what's happening at Apple, how Cook managed in wholesale leadership ranks over the past year, and how all of that might change Apple's culture.”
    — Nilay Patel
    1. 2 outlets Can CEO John Ternus find Apple’s next big thing?

      first by Mastodon, 2d ago · also The Verge

      1 more headline
  2. background

    John Ternus holds first major product event as Apple CEO — Apple hosted its annual iPhone hardware event, where new CEO John Ternus unveiled the iPhone Duo, Apple's first foldable smartphone. This was Ternus's first major product launch since taking over from Tim Cook less than two weeks prior.