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TechQuiet 3d · day 3

Ternus defends Vision Pro as 'early days' of spatial computing

Apple's new CEO compares the struggling headset to early computers, citing emerging uses in surgery and film.

newest coverage 2d agosummary written 2d ago6 pieces5 likes & upvotes NewswiresMastodon

What to know

  • Ternus invoked historical comparison to early computing to defend Vision Pro's weak sales, arguing professional use cases in surgery and film will eventually multiply.
  • The CEO's framing goes beyond predecessor Tim Cook's "early adopter" language by explicitly positioning spatial computing as a multi-year journey.
  • Vision Pro remains commercially underperforming and has not gained mainstream adoption outside niche professional and enthusiast circles.

“What's kind of the most important lesson I've learned from both of them is 'focus on the future.' Right? That's what we do. You know, yesterday was an amazing day. It was so exciting. We launched a product. Today it's onto the future, onto the next thing.”

John Ternus, Apple CEO · 9to5Mac ↗ · Sep 20

John TernusJohn Ternus Apple CEOTim CookTim Cook Former Apple CEOMouloud Achour Clique TV journalist

Ternus defends Vision Pro as 'early days' of spatial computing
9to5mac.com

How it unfolded 2 developments, newest first · click a bar or a number to jump articlesposts

Peak 5 pieces in one hour at Sep 21, 11 AM; 6 pieces over 3 days (3 articles · 3 posts) Sep 21, 11 AM — 5 pieces · 3 articles · 2 posts — Mastodon 3, Newswires 2Sep 21, 12 PM — quietSep 21, 1 PM — quietSep 21, 2 PM — quietSep 21, 3 PM — quietSep 21, 4 PM — 1 piece · 1 post — Mastodon 1Sep 21, 5 PM — quietSep 21, 6 PM — quietSep 21, 7 PM — quietSep 21, 8 PM — quietSep 21, 9 PM — quietSep 21, 10 PM — quietSep 21, 11 PM — quietSep 22, 12 AM — quietSep 22, 1 AM — quietSep 22, 2 AM — quietSep 22, 3 AM — quietSep 22, 4 AM — quietSep 22, 5 AM — quietSep 22, 6 AM — quietSep 22, 7 AM — quietSep 22, 8 AM — quietSep 22, 9 AM — quietSep 22, 10 AM — quietSep 22, 11 AM — quietSep 22, 12 PM — quietSep 22, 1 PM — quietSep 22, 2 PM — quietSep 22, 3 PM — quietSep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quietToday, 2 AM — quietToday, 3 AM — quietToday, 4 AM — quietToday, 5 AM — quietToday, 6 AM — quietToday, 7 AM — quietToday, 8 AM — quietToday, 9 AM — quietToday, 10 AM — quiet 1–2
Sep 22yesterdaynow · 11:29 AM ET
  1. 2

    Ternus highlights AI as most exciting moment of his CEO tenure

    In broader remarks during the same interview, Ternus calls generative AI a transformative technology that makes the current moment the most exciting time in his career for building products.

    “With AI…generative AI, it is a really powerful technology that means this is the most exciting time in my career to be building products because there's so many new things we can do, things that previously were just science fiction.”
    — John Ternus
    1. 1 outlet John Ternus talks CEO offer, AI potential, more in new interview

      first by 9to5Mac, 2d ago

  2. 1

    Ternus cites emerging professional uses for Vision Pro

    Ternus points to surgeons using Vision Pro in operating rooms and filmmakers using it for set development as proof the device is finding niche professional applications where it outperforms traditional tools.

    “Surgeons are starting to use it in surgery because it's just a fundamentally better tool for them than a monitor that's kind of sitting over here.”
    — John Ternus
    1. 2 outlets John Ternus just gave the best defense yet for Vision Pro - 9to5Mac

      first by Mastodon, 2d ago · also 9to5Mac

      1 more headline
  3. background

    Ternus compares Vision Pro to early computing era — In a Clique TV interview, Apple CEO John Ternus defends Vision Pro's weak commercial performance by drawing parallels to the early days of personal computers, noting that devices like the Mac unlocked use cases like desktop publishing that weren't obvious initially.