Apple under Ternus: pricier hardware, AI with privacy trade-offs
Tech critic Paris Marx flags concerns about Apple's direction after John Ternus took over as CEO from Tim Cook.
What to know
- John Ternus took over as Apple CEO on September 9 with the iPhone Duo at $1,999–$3,199 as his flagship announcement, signaling aggressive pricing strategy.
- Tech critic Paris Marx warns that Ternus appears set to continue Tim Cook's focus on revenue maximization through higher prices and premium product tiers.
- Marx flags concerns that Apple may be willing to compromise privacy for AI features under Ternus's leadership—a potential departure from the company's privacy-focused messaging.
“The iPhone Duo is not just an evolution of the iPhone, but comes with an eye-watering price of between $1999 to $3199 in the United States.”
Paris Marx, Tech critic · Disconnect ↗
John Ternus Apple CEO
Tim Cook Former Apple CEO
Paris Marx Tech critic
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Marx flags price hikes and privacy concerns under Ternus's leadership
Tech critic Paris Marx published an analysis arguing that Ternus's debut demonstrates Apple will continue Tim Cook's revenue-maximization strategy through higher pricing—including the iPhone Duo at $1,999–$3,199—while potentially sacrificing privacy for AI features.
“John Ternus kicked off his tenure as Apple CEO by announcing the long-awaited folding iPhone. But behind the scenes, it looks like products and services are going to get more expensive to please shareholders and he's ready to sacrifice privacy on the altar of AI.”
— Paris Marx -
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John Ternus kicked off his tenure as Apple CEO by announcing the long-awaited folding iPhone. But behind the scenes, it looks like products and services are going to get more expensive to please shareholders and he’s ready to sacrifice privacy on the altar of AI. https:// disconnect.blog/red-flags-at-t he-start-of-apples-john-ternus-era/ # tech #…
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background
Tim Cook passes CEO role to John Ternus at Apple keynote — During Apple's September 9 keynote, Tim Cook publicly handed over leadership to John Ternus, former hardware engineering lead, who announced new Apple Watches, AirPods, iPhones, and the folding iPhone Duo.
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