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Dyson pulls CameraJet toothbrush from sale over undisclosed component failure

The $499 camera-equipped toothbrush disappeared from shelves weeks after launch; Dyson admits a defect but won't say what.

newest coverage 21h agosummary written 1d ago6 pieces4 likes & upvotes1 comments NewswiresHacker NewsGoogle News

What to know

  • The $499 Dyson CameraJet toothbrush was pulled from stores globally within days of its September 8 launch after users reported water damage and rapid failures.
  • Dyson acknowledges a defect in early batches but refuses to disclose the faulty component, affected unit count, or current sale locations.
  • The company denies issuing a recall, instead attributing the shortage to production scaling and claiming demand-driven success—a stance contradicted by shelf disappearance across multiple countries.

“the gadget is "experiencing strong demand globally" and "shortages of supply as we are in the process of scaling up production." Units will reappear supposedly in "the coming weeks."”

Liv Thomas, Head of Beauty Communications, Dyson · WIRED ↗ · Sep 20

Dyson ManufacturerLiv Thomas Head of Beauty Communications, DysonJames DysonJames Dyson Company founder and namesake

Dyson pulls CameraJet toothbrush from sale over undisclosed component failure
wired.com

How it unfolded 2 developments, newest first · click a bar or a number to jump articlesposts

Peak 4 pieces in one hour at Sep 21, 11 PM; 6 pieces over 3 days (4 articles · 2 posts) Sep 21, 12 PM — 1 piece · 1 article — Newswires 1Sep 21, 1 PM — quietSep 21, 2 PM — quietSep 21, 3 PM — quietSep 21, 4 PM — quietSep 21, 5 PM — quietSep 21, 6 PM — quietSep 21, 7 PM — quietSep 21, 8 PM — quietSep 21, 9 PM — quietSep 21, 10 PM — quietSep 21, 11 PM — 4 pieces · 3 articles · 1 post — Google News 3, Hacker News 1Sep 22, 12 AM — quietSep 22, 1 AM — quietSep 22, 2 AM — quietSep 22, 3 AM — quietSep 22, 4 AM — quietSep 22, 5 AM — quietSep 22, 6 AM — quietSep 22, 7 AM — quietSep 22, 8 AM — quietSep 22, 9 AM — quietSep 22, 10 AM — quietSep 22, 11 AM — quietSep 22, 12 PM — quietSep 22, 1 PM — quietSep 22, 2 PM — quietSep 22, 3 PM — quietSep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — 1 piece · 1 post — Hacker News 1Yesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quietToday, 2 AM — quietToday, 3 AM — quietToday, 4 AM — quiet ◂ 1 earlier2
Sep 22yesterdaynow · 5:47 AM ET
  1. 2

    Dyson denies recall despite widespread pullback

    Despite the product vanishing from stores globally, Dyson insists the CameraJet hasn't been recalled, claiming instead that "strong demand" and production scaling account for the supply shortage, with units expected to reappear "in the coming weeks."

    “experiencing strong demand globally and shortages of supply as we are in the process of scaling up production…”
    — Dyson (via Liv Thomas)
  2. 1

    Dyson admits component issue but refuses disclosure

    In response to WIRED's reporting, Dyson's head of Beauty Communications Liv Thomas confirms a "single component issue" but declines to specify what the component is, what problem it causes, how many units are affected, or where the product currently remains available.

    “We have identified a single component issue affecting a small number of early batches. We have isolated those batches and are supporting affected customers.”
    — Liv Thomas
  3. background

    US, UK, and Singapore stores cease CameraJet sales — Retailers in major markets including the United States, United Kingdom, and Singapore—where Dyson's headquarters is located—have pulled the product from shelves and online stores.

  4. background

    French Dyson site and stores stop selling the toothbrush — French outlet Numerama reports that the Dyson France site and physical stores have halted sales of the CameraJet.

  5. background

    First user complaints surface: water damage and rapid failures — Reports emerge of water in the battery compartment and failures occurring within 30 seconds of use. Consumer Reports' review unit stopped working less than 24 hours after unboxing.

  6. background

    Dyson CameraJet launches in US stores — The $499 toothbrush, featuring a macro-lens camera and "Gap Optical Targeting system" trained on 470,000 dental images, becomes available for purchase after six years of development and 38 patents.

Also covered reported alongside — the timeline has no entry for these yet

  1. 3 outlets Dyson has stopped selling the CameraJet electric toothbrush amid component issue

    first by The Independent, 2d ago · also Dentistry IQ, WIRED

    2 more headlines