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TechQuiet 2d · day 3

Apple's M5 Mac Studio prices jump 50% on memory costs and profit margins

The M5 Max base model rose $500 to $2,500 and the M5 Ultra $1,500 to $5,500 in 18 months, far exceeding typical Apple upgrades.

newest coverage 2d agosummary written 2d ago4 pieces MastodonNewswiresGoogle News

What to know

  • Mac Studio M5 prices jumped 50% in 18 months: M5 Max base from $2,000 to $2,500, M5 Ultra from $4,000 to $5,500, far exceeding Apple's typical upgrade increments.
  • Soaring memory and storage component costs are the primary driver, compounded by hedging strategies and Apple's profit margins.
  • Top-tier configurations now cost $11,299 versus $7,499 for comparable M3 Ultra models—a $3,800 increase—pricing out all but the most specialized AI and Hollywood VFX professionals.

“In 18 months since the last model, the M5 Max's base price has increased by $500 to $2,500, while the M5 Ultra starts at $5,500, up $1,500 from the M3 Ultra model. Those bumps go well beyond what's typical for Apple device upgrades.”

Engadget · Engadget ↗

Apple Mac Studio manufacturer

Apple's M5 Mac Studio prices jump 50% on memory costs and profit margins
Engadget

How it unfolded 1 development · click the chart to see its coverage articlesposts

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Sep 22yesterdaynow · 3:44 AM ET
  1. 1

    Engadget analysisMac Studio prices up 50% on component costs and margins

    Engadget reports that Apple's Mac Studio M5 pricing has surged well beyond typical upgrade increments: M5 Max base price up $500 to $2,500, M5 Ultra up $1,500 to $5,500, with top configurations reaching $11,299 versus $7,499 for equivalent M3 Ultra models. The outlet cites soaring memory and storage prices, hedging, and Apple's profit-margin practices as primary culprits, referencing Apple's June statement on unprecedented component cost increases.

    “We've never seen component prices increase this much, this quickly. We've worked hard to absorb these costs and delay price increases for as long as possible, but the current environment has made tha…”
    — Apple
    1. 1 outlet Here's Why Apple's Mac Studio Has Become So Expensive

      first by Engadget, 2d ago