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Reform UK support falls to two-year low in new YouGov poll

YouGov puts Reform at 21%, level with the Tories, after months of donation scandals and a slump in Farage's personal ratings.

What to know

  • YouGov puts Reform UK at 21%, its lowest share since the tracker restarted in January 2025, tied with the Conservatives.
  • The decline follows a donations scandal, two senior aide resignations, and a Metropolitan Police criminal investigation into alleged illegal foreign funding.
  • Farage's personal favourability has also hit a record low, with 69% of Britons viewing him unfavourably and a net rating of -45.
  • Despite the scandal, Reform still received a reported £36 million donation from two crypto-billionaires.

Nigel FarageNigel Farage Leader of Reform UKDan Jukes Former chief of staff to FarageJames Orr Former Reform UK policy directorAndy BurnhamAndy Burnham Political rival cited in the storyRupert LoweRupert Lowe Leader of Restore Britain

Reform UK support falls to two-year low in new YouGov poll
independent.co.uk

How it unfolded 1 development · click the chart to see its coverage articlespostscomments

Peak 3 pieces in one hour at Sep 22, 6 AM; 8 pieces over 47 hours (2 articles · 2 posts · 4 comments) Sep 22, 6 AM — 3 pieces · 2 articles · 1 post — Mastodon 2, Google News 1Sep 22, 7 AM — quietSep 22, 8 AM — quietSep 22, 9 AM — quietSep 22, 10 AM — 1 piece · 1 post — Reddit 1Sep 22, 11 AM — quietSep 22, 12 PM — 1 piece · 1 comment — Reddit 1Sep 22, 1 PM — quietSep 22, 2 PM — quietSep 22, 3 PM — 2 pieces · 2 comments — Reddit 2Sep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — 1 piece · 1 comment — Reddit 1Today, 2 AM — quietToday, 3 AM — quietToday, 4 AM — quiet 1
8 AM4 PMyesterday8 AM4 PMnow · 5:03 AM ET
  1. 1
    “The latest polling has returned the lowest share YouGov has recorded for Reform UK since the pollster restarted its voting intention tracker in January 2025…”
    — The Independent
    1. first by Mastodon, 1d ago · also The Independent

    • They peaked far too early and the worst possible thing for them was Starmer going as early as he has. Burnham seems to have the right idea so far, so with any luck he'll sway some of the disillusioned back from the brink.

      dizzybala10r/ukpolitics3h agoview on r/ukpolitics ↗
    2 more of the top 3 · 4 posts in this stretch
    • Well I just feel sorry for your kids (if they actually exist), given what we know about the average modern blackshirt's domestic situation. It's not the non-white kids at their school they need to be afraid of.

      NeddieSeagoon619r/ukpolitics1d agoview on r/ukpolitics ↗
    • As always, everyone should just look at the poll of polls on Wikipedia . I wouldn't say plummeted either but they gotta make a headline. Sitll, lowest for 2 years, only just beginning to slow down

      thegreatnickr/ukpolitics1d agoview on r/ukpolitics ↗
    all of them →
  2. background

    Metropolitan Police confirm criminal investigation into Reform — The Met Police confirmed a criminal investigation into claims Reform UK breached donation rules via illegal foreign funding, after considering complaints from Labour and the Liberal Democrats over footage obtained by Channel 4 and Verbatim.

  3. background

    Two crypto-billionaires donate £36 million to Reform — Despite the ongoing scandal, it emerged that two crypto-billionaires had donated £36 million to Reform UK.

  4. background

    YouGov records record-low favourability for Farage — A YouGov poll published earlier in the month found 69% of Britons hold an unfavourable view of Farage, the highest unfavourable figure in the tracker's ten-year history, giving him a net rating of -45.

  5. background

    Farage's chief of staff and policy director resign — Dan Jukes, Farage's chief of staff and longtime aide, and policy director James Orr resigned following allegations that the party arranged illegal donations.

  6. background

    Donations scandal overshadows Reform's party conference — A donations scandal disrupted Reform's Birmingham conference, which had been framed around the party's 'first 100 days' in government plans; Farage was instead pressed on whether he could recover from the controversy.

  7. background

    Reform UK makes gains in local and devolved elections — Reform UK gained ground in the May devolved and local elections, at the time strengthening its position in voting-intention polls.

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