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Peloton launches $2,195 folding Tread Flex, refreshes treadmill lineup

Peloton unveiled three new treadmills, led by its cheapest-ever foldable Tread Flex, as it leans on running to drive its turnaround.

What to know

  • Peloton's $2,195 Tread Flex is its cheapest-ever and first folding treadmill, going on sale Oct. 1 alongside rebranded Tread Vision and Tread Plus Vision models.
  • The Flex trades some features — no camera, no sensor-based safety systems — for a smaller footprint and lower price than Peloton's pricier treadmills.
  • New software across the lineup includes AI-driven personalized pace targets, Zone 2 heart-rate training, and a ReRun feature that maps outdoor runs onto the treadmill.
  • Outlets frame the launch as central to Peloton's long-running effort to turn its business around by expanding beyond core bike users into runners.

Nick Caldwell Peloton chief product officerPeloton Interactive Inc. Fitness hardware and software company

Peloton launches $2,195 folding Tread Flex, refreshes treadmill lineup
theverge.com

How it unfolded 1 development · click the chart to see its coverage articlesposts

Peak 11 pieces in one hour at Sep 22, 6 AM; 25 pieces over 44 hours (13 articles · 9 posts · 3 comments) Sep 22, 6 AM — 11 pieces · 8 articles · 3 posts — Google News 5, Mastodon 3, Newswires 3Sep 22, 7 AM — 3 pieces · 3 posts — Mastodon 2, Reddit 1Sep 22, 8 AM — 4 pieces · 2 articles · 2 posts — Mastodon 3, Newswires 1Sep 22, 9 AM — 5 pieces · 2 articles · 3 comments — Reddit 3, Newswires 2Sep 22, 10 AM — quietSep 22, 11 AM — quietSep 22, 12 PM — quietSep 22, 1 PM — quietSep 22, 2 PM — quietSep 22, 3 PM — quietSep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — 2 pieces · 1 article · 1 post — Bluesky 1, Newswires 1Sep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quiet 1
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  1. 1

    Coverage frames launch as key to Peloton's turnaround

    CNBC, CNN and Bloomberg described the treadmill overhaul as the next phase of Peloton's turnaround, with the company aiming to broaden its base from casual users to serious runners via the cheaper Flex.

    “Peloton aims to appeal to customers from casual workers to more serious athletes.”
    — CNBC
    1. first by Mastodon, 1d ago · also Seeking Alpha, The Verge

      1 more headline
    2. first by CNBC, 1d ago

    • It’s nice… once it actually gets delivered. I bought my bike in 2022 and got a delivery date scheduled for me. I wanted a quality bike to train for an event I had. I took PTO on delivery day and… never got any notification from the delivery company. At 5:00 PM, I started calling to try and get some information. At 7:00, I finally got through to…

      IAHawkeye182r/business1d agoview on r/business ↗
    2 more of the top 3 · 6 posts in this stretch
    • henryhoward.bsky.social

      Peloton introduced three new treadmills today, including its first foldable version — also its most affordable one ever. They also include new AI-powered coaching tools in a deeper push into running. All will be available in the U.S. beginning Oct. 1. via @axios.com

      henryhoward.bsky.socialBluesky1d agoview on Bluesky ↗
    • Peloton Just Launched Its First Foldable and Most Affordable Treadmill to Date https:// lifehacker.com/health/peloton- new-treadmills-launch?utm_source=flipboard&utm_medium=activitypub Posted into Health 101: News, Pro Tips, & Debunked Myths @ health-101-news-pro-tips-debunked-myths-LifeHacker

      LifeHacker@flipboard.comMastodon1d agoview on Mastodon ↗
    all of them →
  2. background

    Peloton adds personalized pace and ReRun software — All new treadmills get AI-driven personalized pace targets after 10 runs plus heart-rate zone training, and a new ReRun feature that imports outdoor run data from the Peloton app or a smartwatch to replicate elevation on the treadmill.

  3. background

    Existing Treads rebranded with new decks and IQ features — Peloton's two prior treadmills were renamed Tread Vision ($3,495, up $200) and Tread Plus Vision ($6,695, unchanged), gaining redesigned decks, jump buttons, a tablet/bottle tray, a 'sled' mode, and camera-based running-form analysis.

  4. background

    Tread Flex debuts as Peloton's first folding treadmill — The Flex folds vertically to roughly half the footprint of other treadmills, runs at about 70 decibels, has caster wheels, a Tread Lock passcode and a slow two-cylinder release mechanism, but lacks sensor-based safety features and a camera.

  5. background

    Peloton unveils three new treadmills at NYC event — Peloton introduced three treadmills — the $2,195 Tread Flex, $3,495 Tread Vision, and $6,695 Tread Plus Vision — at a New York City launch event, with all models going on sale Oct. 1.

Also covered reported alongside — the timeline has no entry for these yet

  1. first by Peloton, 1d ago · also Bloomberg Tech, Engadget, Quartz, CNET

    5 more headlines

and 1 smaller piece

What people are saying 3 voices from 2 sites · best of 6 · verbatim