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1. 2 Sep 22 10:20 AM

   Outlets compare Beats 360 against AirPods Max 2 and Sony XM6

   Engadget, AppleInsider, and other outlets published head-to-head comparisons positioning the Beats 360 against Apple's own AirPods Max 2 and Sony's WH-1000XM6, with some coverage arguing the new cushion system undercuts the value case for AirPods Max.

   “Beats 360 are noise-cancelling headphones with a neat trick that makes AirPods Max look like a bad buy…”

   1. 3 outlets The Beats 360 are lighter, cheaper, and way more comfortable than Apple's AirPods Max

      first by XDA Developers, 1d ago · also AppleInsider, Engadget

      2 more headlines

      • Beats 360 vs AirPods Max 2: Premium personal audio compared AppleInsider · 1d ago
      • Beats 360 vs AirPods Max 2: How do Apple's flagship headphones compare? Engadget · 1d ago
   2. 1 outlet After months of teasing, the Beats 360 are finally here

      first by Mashable, 1d ago

   • @

     ‘We wanted to create a new ID, a new look, and a new over-ear headphone for a different purpose’ — I talked to Beats about the new Beats 360, and after trying them I love the smart customization options as much as the sound

     @lanceulanoffX1d agoview on X ↗

   1 more of the top 2 · 2 posts in this stretch

   • @

     Beats 360 are noise-cancelling headphones with a neat trick that makes AirPods Max look like a bad buy

     @dangrabhamX1d agoview on X ↗

   all of them →
2. 1 Sep 22 10:00 AM

   Reviewers flag no wired connectivity and weaker ANC

   9to5Mac and The Verge noted the Beats 360 has no wired audio option, and The Verge's review found ANC not as strong as other $350 headphones and noted the headphones can shift during high-intensity workouts.

   “Beats didn't just participate in the rise of over-ear headphones—we helped define the category. Beats 360 is the next chapter of that story. We combined our most advanced acoustic performance ever with a perfectly balanced design that moves effortlessly with you.”

   1. 12 outlets The Beats 360 are new over-ear headphones with plenty of customization

      first by Mashable, 1d ago · also The Apple Post, Beats By Dre, The Joplin Globe, Cult of Mac, Trusted Reviews, Wallpaper* +5

      10 more headlines

      • Apple-owned Beats launches customizable Beats 360 headphones The Apple Post · 1d ago
      • Introducing Beats 360: The First Customizable Over-Ear Headphone from Beats Beats By Dre · 1d ago
      • Beats 360 puts customizable spin on over-ear headphones Cult of Mac · 1d ago
      • Beats 360 vs Apple AirPods Max 2: Which headphones should you get? Trusted Reviews · 1d ago
      • The new 360 over-ear headphones from Beats offer bold colours and flexible style Wallpaper* · 1d ago
      • Review: Beats 360 are the closest Apple headphones to AirPods Max, with one caveat 9to5Mac · 1d ago
      • Apple announces new $350 Beats 360 headphones, with IPX4 rating, swappable ear cups, a replaceable battery, ANC, Find My support, and more The Verge · 1d ago
      • Beats 360 Review: Customizable Headphones Capable Of Double Duty Engadget · 1d ago
      • Beats Unveils Beats 360, Its First Customizable Over-Ear Headphone TechPowerUp · 1d ago
      • Beats 360 are Apple’s first exercise-ready over-ear headphones WhistleOut · 1d ago
   2. 10 outlets The new Beats headphones are made for workouts

      first by The Verge, 1d ago · also Notebookcheck, TechEBlog, Digital Trends, Techaeris, Daily Mail, MacRumors +3

      11 more headlines

      • Flagship Beats 360 headphones launch with colorful UltraPlush ear cushions Notebookcheck · 1d ago
      • Beats 360 Puts Swappable Cushions and a New Acoustic System on a $350 Over-Ear Pair TechEBlog · 1d ago
      • Beats 360 headphones are built for workouts with sweat resistance and swappable cushions Digital Trends · 1d ago
      • Beats 360 Flagship Over-Ear Headphones Launch With Modular Cushions Techaeris · 1d ago
      • Sick of wearing sweaty headphones after the gym? Beats 360 feature interchangeable cushions that can be swapped in and out in seconds Daily Mail · 1d ago
      • Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design MacRumors · 1d ago
      • Beats 360 over-ear headphones with adaptive ANC, modular cushion design launched FoneArena.com · 1d ago
      • Beats launches 360 headphones with interchangeable cushions t2ONLINE · 1d ago
      • Beats unveils new $350 over-ear headphones Seeking Alpha · 1d ago
      • Beats Unveils $350 Beats 360 Over-Ear Headphones With Swappable Cushions and Gym-Ready Design finance.biggo.com · 1d ago
      • Beats 360: Swappable Cushions Bring a New Twist to $350 Headphones TechRepublic · 13h ago
   1 more claim →
3. backgroundSep 22

   Reviewers call Beats 360 the best-performing Beats yet — Early reviews from The Verge, CNET, and Tom's Guide praised the IPX4 sweat resistance, physical buttons, and 32-hour battery life, while noting the ear cups get damp and "icky" during workouts and midrange sound can be shush-y.

4. backgroundSep 22

   Beats details swappable cushions and 250+ color combos — Engadget and MacRumors reported the headphones ship with removable Performance Knit ear and headband cushions (twist-off design) with built-in sensors that auto-adjust tuning, plus optional UltraPlush leather cushions; Beats says over 250 color configurations are possible, with cushion kits priced at $49.99 ($9.99 at launch in select markets).

5. backgroundSep 22

   Beats cuts Studio Pro price to $299.99 alongside launch — Beats confirmed Studio Pro remains in the lineup rather than being replaced, now priced $50 lower at $299.99 as the Beats 360 becomes the higher-end option.

6. backgroundSep 22

   Beats unveils $350 Beats 360 over-ear headphones — Beats officially announced the Beats 360 at $349.99, described as a rethinking of its over-ear design with new acoustic architecture, up to 1.75x more ANC than Studio Pro, Transparency mode, Adaptive EQ, and personalized Spatial Audio with head tracking.