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McLaren unveils new logo inspired by Bruce McLaren's family service station

The car manufacturer returns to its roots with a rebranded identity drawing from the founder's heritage.

newest coverage 1d agosummary written 1d ago8 pieces985 likes & upvotes151 comments Google NewsX

What to know

  • McLaren introduced a new logo on September 22, 2026, drawn from the signage of founder Bruce McLaren's family service station.
  • The rebrand precedes the company's confirmed launch of a new SUV model.
  • The move represents McLaren returning to its founder's heritage and origins.

“McLaren's new logo comes from the sign above Bruce's family service station”

Top Gear, Automotive publication · Google News ↗ · Sep 22, 4:02 AM

McLaren Car manufacturerBruce McLarenBruce McLaren McLaren founder

McLaren unveils new logo inspired by Bruce McLaren's family service station
x.com

How it unfolded 3 developments, newest first · click a bar or a number to jump articlesposts

Peak 4 pieces in one hour at Sep 22, 3 AM; 8 pieces over 2 days (6 articles · 2 posts) Sep 22, 2 AM — 1 piece · 1 article — Google News 1Sep 22, 3 AM — 4 pieces · 4 articles — Google News 4Sep 22, 4 AM — quietSep 22, 5 AM — quietSep 22, 6 AM — 1 piece · 1 article — Google News 1Sep 22, 7 AM — 1 piece · 1 post — X 1Sep 22, 8 AM — quietSep 22, 9 AM — quietSep 22, 10 AM — 1 piece · 1 post — X 1Sep 22, 11 AM — quietSep 22, 12 PM — quietSep 22, 1 PM — quietSep 22, 2 PM — quietSep 22, 3 PM — quietSep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quietToday, 2 AM — quiet 1–23
yesterdaynow · 3:47 AM ET
  1. 3

    Social media picks up McLaren rebrand announcement

    The rebrand gained traction on X with automotive enthusiasts sharing and discussing the new logo design.

    “McLaren got a rebrand…”
    — @avstorm, X user · source
  2. 2

    New logo traced to Bruce McLaren's family service station sign

    Multiple automotive publications reported that McLaren's new logo draws directly from the signage above Bruce McLaren's family service station, marking a return to the founder's roots and heritage.

    1. 1 outlet first by Top Gear, 1d ago · read ↗

  3. 1

    McLaren reveals new logo and confirms SUV plans

    McLaren announced a new logo design while also confirming its long-awaited SUV model. The rebrand was first reported by evo.co.uk, with coverage noting the logo precedes the SUV launch.

    1. 1 outlet McLaren's going back to its roots with its new logo

      first by autocar.co.uk, 1d ago

    2. 1 outlet McLaren's SUV is finally confirmed, but this new logo comes first

      first by evo.co.uk, 2d ago