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Netflix's Sealook cartoon becomes viral hit with pet dogs and cats

Videos of animals transfixed by the seal-themed kids' show are everywhere online, with some owners reporting unusual viewing intensity.

newest coverage 1d agosummary written 1d ago4 pieces NewswiresMastodonGoogle News

What to know

  • Sealook, a Netflix kids' cartoon about seals with no dialogue and mostly slapstick humor, has unexpectedly captivated household pets in ways other programming does not.
  • Pet owners are sharing videos of dogs pawing at the screen and cats batting at characters, with some videos reaching millions of views on Instagram.
  • Some owners report the show has a calming effect on their pets, functioning as a form of "doggy mindfulness regime" to settle energetic animals.

“She became very focused on the screen and tried to catch the characters with her paws. Sometimes, she simply sat there watching very carefully without taking her eyes off the screen.”

Erika, Pet owner, Lithuania · The Guardian ↗

Jessica Blumen Pet owner, OregonErika Pet owner, LithuaniaMelly Roman Pet owner, Houston, Texas

Netflix's Sealook cartoon becomes viral hit with pet dogs and cats
Guardian Media

How it unfolded 1 development · click the chart to see its coverage articlesposts

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    Guardian investigates why pets are obsessed with Sealook

    The Guardian publishes a feature exploring the viral phenomenon of dogs and cats becoming unusually engaged with Netflix's animated seal cartoon, featuring interviews with pet owners whose videos of their animals' reactions have garnered millions of views.

    “They do watch television, but not this intently.”
    — Jessica Blumen, Pet owner, Oregon · source

Also covered reported alongside — the timeline has no entry for these yet

  1. 3 outlets ‘We didn’t set out to make a show for animals!’ The Netflix seal cartoon that’s a huge hit … with pets

    first by The Guardian, 1d ago · also Guardian Media, Guardian Culture