conv.

All stories
BusinessQuiet · 36h

Fast-food chain launches 'Stealing the Crown' promotion mocking rival's burgers

A burger chain offers free Angus Maximus sandwiches to customers who share photos of crowns or receipts, targeting a competitor's flagship product.

newest coverage 1d agosummary written 1d ago7 pieces NewswiresMastodon

What to know

  • A fast-food chain is running a competitive promotion called "Stealing the Crown" offering free burgers to lure customers away from a rival.
  • The campaign invites rewards members to submit proof via Instagram direct message—either a photo of a crown or a receipt—to claim the freebie.
  • The promotion uses pointed language calling the competitor's burgers "royally disappointing" to drive customer acquisition.

“The bold "Stealing the Crown" promotion invites rewards members to send a photo of a crown or their receipt via Instagram DM in exchange for a complimentary Angus Maximus burger.”

AL.com · AL.com ↗

Unnamed fast-food chain PromoterRival fast-food chain Target

How it unfolded 1 development · click the chart to see its coverage articlesposts

Peak 6 pieces in one hour at Sep 22, 10 AM; 7 pieces over 40 hours (6 articles · 1 post) Sep 22, 10 AM — 6 pieces · 6 articles — Newswires 6Sep 22, 11 AM — quietSep 22, 12 PM — quietSep 22, 1 PM — 1 piece · 1 post — Mastodon 1Sep 22, 2 PM — quietSep 22, 3 PM — quietSep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quiet 1
4 PMyesterday8 AM4 PMnow · 2:56 AM ET
  1. 1

Also covered reported alongside — the timeline has no entry for these yet

  1. 3 outlets Fast-food chain starts beef with rival, offers freebie for ‘royally disappointing’ burgers

    first by PennLive, 1d ago · also The Oregonian, MassLive