Beats unveils Beats 360 headphones fronted by Kendall Jenner
Apple's Beats brand launches customizable, water-resistant over-ear headphones with Kendall Jenner as the campaign face.
What to know
- Beats 360 headphones ship with interchangeable Performance Knit and UltraPlush cushions, IPX4 water resistance, and up to 1.75x more noise cancellation than the Beats Studio Pro.
- Kendall Jenner is the campaign's face, following Kim Kardashian's earlier Beats Studio Pro tie-in, extending the Kardashian-Jenner family's run with the Apple-owned brand.
- Headphones support up to 32 hours of battery life, Fast Fuel charging, Dolby Atmos and Personalized Spatial Audio, with one-touch pairing for Apple devices and Fast Pair/Audio Switch for Android.
- Product is available for pre-order now with customizable cushion bundles sold on Amazon.
“I love that I can switch the cushions to match whatever I'm doing," she raved.”
Kendall Jenner, Beats 360 campaign face (as quoted by NY Post) · NY Post ↗ · Sep 21
Kendall Jenner Campaign face for Beats 360Beats Apple-owned audio brand launching the product
Kim Kardashian Previous Beats collaborator
How it unfolded 2 developments, newest first · click a bar or a number to jump articles
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Outlets detail Beats 360 specs, colors and pricing
Marketing Dive and Page Six reported the headphones' four base colors, six Performance Knit cushion colors, two UltraPlush cushion colors, IPX4 rating, 32-hour battery life and support for both Apple and Android pairing features, with pre-orders open on Amazon.
“I’m always on the go and switching between so many different looks. So Beats 360 fits my lifestyle. I love that I can switch the cushions to match whatever I’m doing that day.”
— Kendall Jenner, Beats 360 campaign face · source -
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Beats launches Beats 360 headphones with Kendall Jenner campaign
Beats unveiled the Beats 360, a customizable over-ear headphone line, with a marketing campaign starring Kendall Jenner; coverage noted the campaign features multiple depictions of Jenner to showcase the product's customizable looks.
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first by Marketing Dive, 1d ago · also NY Post, Page Six
1 more headline
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2 outlets first by yahoo.com, 1d ago · also Adweek · read ↗
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