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Shopify links Shop Pay to Meta's Muse AI agent for in-chat checkout

Shopify shares jump 7% after the company said Shop Pay will let Meta's Muse assistant complete purchases directly inside conversations.

newest coverage 1d agosummary written 1d ago7 pieces NewswiresGoogle News

What to know

  • Shopify's Shop Pay now integrates with Meta's Muse AI agent, allowing checkout without leaving the chat, and Shopify shares rose about 7% on the news.
  • The partnership contrasts with Amazon's decision days earlier to block Muse over credential-security and compliance concerns.
  • Shopify is positioning itself as payments/commerce infrastructure for outside AI agents rather than competing to build its own assistant.
  • A same-day report says Meta is also adding PayPal to Muse, suggesting the assistant's checkout options are expanding beyond Shop Pay.

“We are excited for Muse to be partnering deeply with [Shopify] to enable agentic checkout with Shop Pay on all Shopify stores! We want to give our Musers access to a wide range of stores to find the absolute perfect products.”

Alexandr Wang, Meta Chief AI Officer · X (via PYMNTS) ↗ · Sep 20

Tobias Lütke Shopify CEOAlexandr WangAlexandr Wang Meta Chief AI OfficerJeff Hoffmeister Shopify CFOAmazon E-commerce competitorMeta Muse developer

Shopify links Shop Pay to Meta's Muse AI agent for in-chat checkout
pymnts.com

How it unfolded 3 developments, newest first · click a bar or a number to jump articles

Peak 3 pieces in one hour at Sep 21, 7 PM; 7 pieces over 3 days (7 articles) Sep 21, 5 PM — 1 piece · 1 article — Google News 1Sep 21, 6 PM — quietSep 21, 7 PM — 3 pieces · 3 articles — Newswires 3Sep 21, 8 PM — quietSep 21, 9 PM — quietSep 21, 10 PM — quietSep 21, 11 PM — quietSep 22, 12 AM — quietSep 22, 1 AM — quietSep 22, 2 AM — quietSep 22, 3 AM — quietSep 22, 4 AM — quietSep 22, 5 AM — quietSep 22, 6 AM — quietSep 22, 7 AM — 2 pieces · 2 articles — Google News 2Sep 22, 8 AM — quietSep 22, 9 AM — quietSep 22, 10 AM — 1 piece · 1 article — Newswires 1Sep 22, 11 AM — quietSep 22, 12 PM — quietSep 22, 1 PM — quietSep 22, 2 PM — quietSep 22, 3 PM — quietSep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quietToday, 2 AM — quietToday, 3 AM — quietToday, 4 AM — quiet 123
Sep 22yesterdaynow · 5:47 AM ET
  1. 3

    Meta reportedly adds PayPal to Muse for global checkout

    A separate report indicated Meta is also adding PayPal to Muse to enable global checkout, expanding the assistant's payment options beyond the Shopify/Shop Pay tie-up.

    1. 1 outlet first by PYMNTS.com, 1d ago · read ↗

  2. 2

    Shopify and Meta announce Shop Pay-Muse integration

    Shopify and Meta said Shop Pay will be integrated into Muse, giving the agent access to Shopify's product catalog and checkout infrastructure so users can get recommendations and authorize purchases without leaving the conversation, across all Shopify stores.

    “We are excited to announce we are partnering deeply with Muse to enable agentic checkout with Shop Pay on all Shopify stores, offering people an easy and delightful way to shop and check out with Muse.”
    — Tobias Lütke
    1. 3 outlets Shopify rises 7% on Meta Muse AI partnership

      first by Seeking Alpha, 2d ago · also PYMNTS, Pulse 2.0

      2 more headlines
    2. 2 outlets Shopify partners with Meta Muse for AI-powered checkout

      first by Yahoo Finance, 1d ago · also Investopedia

      1 more headline
  3. 1

    Shopify stock rallies on partnership news

    Shopify shares rose about 7.3% to $137.92 following the announcement, as investors bet the Muse integration would generate new sales rather than bypass the company's commerce platform.

  4. background

    Amazon blocks Muse from its marketplace — Amazon barred Meta's Muse agent from accessing its e-commerce site, citing concerns that the AI agent could create privacy and security risks if it captures and stores customer credentials.

  5. background

    Shopify CFO says agentic commerce lifts conversion — Shopify CFO Jeff Hoffmeister said agentic commerce is early but should accelerate the shift from offline to online shopping, citing an roughly 80% conversion uplift when LLMs send users straight to product pages.

  6. background

    Meta launches Muse personal AI agent — Meta introduced Muse, described as a personal AI agent 'built for everyone' that can message users in the Muse app or WhatsApp and complete tasks like email, scheduling, travel booking and shopping.