Meta's Muse AI Agent Tops App Store Charts, Meta Stock Jumps 11%
Launched Sept. 8, Meta's personalized AI agent Muse hit No. 1 on the US App Store and Google Play, fueling Meta's biggest one-day stock rally since April 2025.
What to know
- Muse, Meta's new personalized AI agent app for users 18+, launched September 8 and reached No. 1 free app on the US Apple App Store and Google Play within days.
- It logged over 902,000 downloads in its first six days, outpacing the 773,000 downloads of Meta's prior AI app over the same launch window, with WhatsApp usage uncounted.
- Meta's stock rose 11% on September 21, its largest one-day gain since April 2025, after the app-chart news.
- Evercore ISI says the response validates Meta's roughly $200 billion AI investment and could open new revenue streams via ads, subscriptions and transactions.
Mark Zuckerberg Meta CEOMeta Platforms Company behind MuseEvercore ISI Equity research firm
Mandeep Singh Bloomberg Intelligence analyst
How it unfolded 1 development · click the chart to see its coverage articlesvideosposts
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Bloomberg covers Muse's chart-topping debut
Bloomberg published a video segment and social posts reiterating that Muse ranked No. 1 on the iOS App Store and Google Play with over 902,000 downloads in six days, with analyst Mandeep Singh discussing the app's reception.
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Evercore ISI calls Muse a new Meta 'blockbuster' — The research firm said Muse's success shows Meta's product innovation is paying off, that the company's roughly $200 billion AI investment 'has not been wasted,' and predicted Muse could become a new growth engine via advertising, subscriptions and transaction-based revenue.
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Meta shares surge 11% on Muse's popularity — Following news that Muse topped the app charts, Meta's stock price jumped 11% in a single day, its biggest gain since April 2025.
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Muse becomes No. 1 free app on Apple and Google stores — Sensor Tower data showed Muse surpassed 902,000 downloads in its first six days, exceeding the 773,000 downloads Meta's previous AI app achieved over the same period after launch; usage via WhatsApp is not counted in that figure.
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Meta launches Muse, a personalized AI agent app — Muse, restricted to users 18 and older, lets people create personalized AI agents that handle web-based tasks by drawing on their Facebook, Instagram and Marketplace content, and integrates with Gmail, Apple/Google Calendar and OpenTable.
