conv.

All stories
BusinessActive · 45h

Gap launches 'Fashiontainment' platform with boy band Just Your Type

The retailer enters entertainment with a multiyear partnership spanning a docuseries, mall tour, and collaborative fashion.

newest coverage 13h agosummary written 15h ago15 pieces NewswiresGoogle NewsMastodon

What to know

  • Gap Inc. launches Fashiontainment platform with multiyear partnership with boy band Just Your Type, its first major entertainment venture.
  • The deal spans a co-produced docuseries, national mall tour with live performances, social content, and collaborative fashion products.
  • Chief entertainment officer Pam Kaufman, hired in February, is leading the initiative as Gap seeks deeper presence in pop culture.

“The collaboration launches Gap Inc.'s Fashiontainment platform and is the first major initiative under chief entertainment officer Pam Kaufman, who joined the company in the newly created role in February.”

Adweek · Adweek ↗

Gap Inc. Retailer launching entertainment strategyJust Your Type (JYT) Boy band partnerPam Kaufman Chief entertainment officer, Gap Inc.

Gap launches 'Fashiontainment' platform with boy band Just Your Type
Adweek

How it unfolded 1 development · click the chart to see its coverage articles

Peak 6 pieces in one hour at Yesterday, 9 AM; 15 pieces over 46 hours (14 articles · 1 post) Sep 22, 4 AM — 1 piece · 1 article — Newswires 1Sep 22, 5 AM — quietSep 22, 6 AM — quietSep 22, 7 AM — quietSep 22, 8 AM — 1 piece · 1 article — Newswires 1Sep 22, 9 AM — quietSep 22, 10 AM — 1 piece · 1 article — Newswires 1Sep 22, 11 AM — 5 pieces · 5 articles — Google News 4, Newswires 1Sep 22, 12 PM — quietSep 22, 1 PM — quietSep 22, 2 PM — quietSep 22, 3 PM — quietSep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — 6 pieces · 6 articles — Newswires 6Yesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — 1 piece · 1 post — Mastodon 1Yesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quiet 1
8 AM4 PMyesterday8 AM4 PMnow · 2:07 AM ET
  1. upcoming

    Just Your Type begins national mall tour with Gap store activations — JYT kicks off a national mall tour featuring live performances and fan activations at select Gap stores nationwide.

  2. 1
    “Gap has struck a multi-year partnership with boy band Just Your Type (JYT), marking the first deal under parent company Gap Inc.'s push into entertainment.”
    — Adweek
    1. 8 outlets Gap Is Getting Into the Boy-Band Business

      first by WSJ US Business, 1d ago · also Seeking Alpha, Marketing Dive, Retail Dive, WWD, The Oregonian, PennLive +1

      5 more headlines
  3. background

    Pam Kaufman joins Gap Inc. as chief entertainment officer — Gap Inc. creates a new entertainment division and appoints Kaufman to oversee its expansion into pop culture and media.