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UK pushes Google to offer AI assistants on Android, Chrome choice screens

Britain's CMA expands search remedies to include ChatGPT, Perplexia, and other AI assistants in mandatory choice screens.

newest coverage 17h agosummary written 12h ago2 pieces Newswires

What to know

  • The UK's CMA now requires Google to show AI assistants like ChatGPT and Perplexity on Android and Chrome choice screens alongside traditional search engines, reflecting how users increasingly rely on AI for search.
  • New rules mandate annual choice prompts and require search providers to fairly attribute publisher content so users know where results originate.
  • The CMA is accepting feedback until October 9, with a final decision expected by year-end.

“The new proposal reflects 'rapid developments' in how people are searching for information online, including the growing use of new services like ChatGPT and Perplexity in place of search engines.”

Competition and Markets Authority, UK Regulator · Telecompaper ↗ · Sep 22

UK Competition and Markets Authority (CMA) RegulatorSarah CardellSarah Cardell CMA Chief ExecutiveGoogle Search and Android provider

UK pushes Google to offer AI assistants on Android, Chrome choice screens
Channel News Asia

How it unfolded 1 development · click the chart to see its coverage articles

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  1. upcoming

    CMA consultation period closes on AI assistant rules — The deadline for public and stakeholder feedback on the CMA's expanded choice screen proposals, which include requirements for AI assistants to appear and for fair publisher content attribution.

  2. 1

    CMA proposes AI assistants on Google choice screens

    The CMA put forward updated proposals to expand the choice screens for Android and Chrome users, now requiring Google to display AI assistants such as ChatGPT and Perplexity alongside traditional search engines. Users would see choices on first setup and be prompted annually to select defaults.

    “The way people search for information online is changing. We've listened carefully to feedback and are responding quickly to the rise of AI assistants…”
    — Sarah Cardell

    1. 2 outlets first by Channel News Asia, 19h ago · also Telecompaper · read ↗

  3. background

    CMA orders Google search ranking transparency — The UK Competition and Markets Authority issued initial orders requiring Google to provide greater transparency on how its search rankings work, as part of rules aimed at boosting competition in the search market.