Stack BTC to acquire Direct Bullion, gold dealer paying Farage £685,500
The crypto firm where Farage holds 6.31% stake announced plans to buy the precious metals dealer that pays him as brand ambassador.
What to know
- Stack BTC, where Farage owns 6.31%, is acquiring Direct Bullion, the gold dealer that has paid him £685,500 in brand ambassador fees in 18 months—consolidating his financial interests across crypto and precious metals.
- If the deal closes, Farage's ambassador fees would come from a company he part-owns, creating a potential conflict of interest and incentivizing him to promote cryptocurrencies.
- Direct Bullion's marketing has predicted political unrest under a Reform Government; gold historically rises during geopolitical instability—a dynamic that would benefit both Direct Bullion and Stack BTC's holdings.
The deal reveals a concerning conflict of interest and self-dealing that conflates Farage's political position with personal financial gain.
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“A Farage-backed Bitcoin firm acquiring the very gold dealer that paid him £685,500 for a few hours of "brand ambassador" work exposes a murky web of crypto, gold, and politics. Monetising public office while pushing speculative ventures is…”
Fife4Europe · Mastodon ↗
“If a Reform government pushes through its agenda, resistance from those ideologically opposed to that direction could severely undermine national stability.”
Direct Bullion video narrator · Byline Times ↗
Nigel Farage Reform UK leader, Stack BTC shareholderStack BTC Cryptocurrency/bitcoin firmDirect Bullion UK precious metals dealerKwasi Kwarteng Stack BTC executive chairman
How it unfolded 1 development · click the chart to see its coverage posts
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Byline Times reports Farage's financial conflicts in Stack-Direct Bullion deal
Byline Times revealed that Farage has received £685,500 from Direct Bullion as a brand ambassador over 18 months, per his Register of Members' Financial Interests entries. The report notes that if the acquisition proceeds, Farage's fees would come from a subsidiary of a crypto company he part-owns, and that Direct Bullion's marketing has predicted unrest under a Reform Government—a scenario that historically boosts gold values.
“A bitcoin firm in which Nigel Farage holds a stake is set to buy the gold dealer that pays him as its 'brand ambassador' – further entrenching the Reform UK leader's financial interests in the cryptocurrency world.”
— Byline Times -
first by Mastodon, 22h ago
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A Farage-backed Bitcoin firm acquiring the very gold dealer that paid him £685,500 for a few hours of "brand ambassador" work exposes a murky web of crypto, gold, and politics. Monetising public office while pushing speculative ventures is wrong. Man of the people 🤔 https:// bylinetimes.com/2026/09/23/nig…
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A 2018 SSRN study by academics at the University of Western Australia found: “Gold shows a unique behavior among all precious metals with a positive reaction to geopolitical risks and threats.” A video advertisement recently posted by Direct Bullion predicted violence and unrest under a Reform Govt
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On 15 September, Stack BTC – which announced Farage as a 6.31% shareholder in March, alongside Liz Truss’s former chancellor Kwasi Kwarteng as its executive chairman announced it planned to buy gold dealers Direct Bullion
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background
Stack BTC announces plan to acquire Direct Bullion — Stack BTC announced heads of terms to acquire Direct Bullion, a UK precious metals dealer with £52.1m audited revenue and £2.15m profit after tax in FY26. Stack described the acquisition as aligned with its strategy to acquire profitable, cash-generative businesses in sectors aligned with Bitcoin's hard-money principles.
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background
Stack BTC share price surges to 21p on day after Farage announcement — The day after Farage's investment was announced, Stack BTC's share price surged to an all-time high of 21p, suggesting a paper gain of almost £700,000 for the Reform UK leader. By June the share price had fallen back to 5p.
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background
Farage invests in Stack BTC, announces 6.31% shareholding — Nigel Farage, through his company Thorn in the Side Ltd, invested £215,000 on 9 March for a 6.31% stake in Stack BTC. Within weeks he added £60,650 in a second tranche at 5p per share.
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Farage’s last payment from Direct Bullion before his Stack investment was £135,000. The first one after it, 81 days later, was £270,000, described as covering the same amount of work. Why did his fees appear to double?
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Stack itself, of Farage owns about 6%, will have a strong incentive to boost a company that appears to have traded on the prospect of unrest and disorder under a Reform Government
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If the purchase does proceed, Farage’s brand ambassador fees from Direct Bullion would come from a subsidiary of a crypto company he part-owns, giving him an arguably greater incentive to boost cryptocurrencies