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SportsQuiet 5d · day 5

Disney+ ad break cuts into Arsenal Women's Champions League match

An unintended technical glitch interrupted three minutes of live coverage during Arsenal's opening fixture, sparking viewer complaints.

newest coverage 4d agosummary written 16h ago6 pieces NewswiresGoogle News

What to know

  • Disney+ accidentally cut to a 3-minute commercial break during Arsenal's Women's Champions League match with 15 minutes remaining, a violation of its advertised ad-free premium tier.
  • The company attributed the interruption to an unintended technical issue and said it is taking steps to address it.
  • The incident compounds criticism of Disney+'s broader coverage approach, including an unconventional analysis show deemed gimmicky and unsuitable for sports broadcast.

Disney+ Women's Champions League broadcasterESPN Producer of Disney+ Women's Champions League coverageArsenal Women's football clubFlo Lloyd-Hughes Broadcaster

Disney+ ad break cuts into Arsenal Women's Champions League match
Guardian Business

How it unfolded 2 developments, newest first · click a bar or a number to jump articles

Peak 4 pieces in two hours at Sep 23, 5 AM; 6 pieces over 5 days (6 articles) Sep 23, 5 AM — 4 pieces · 4 articles — Newswires 4Sep 23, 7 AM — 2 pieces · 2 articles — Google News 1, Newswires 1Sep 23, 9 AM — quietSep 23, 11 AM — quietSep 23, 1 PM — quietSep 23, 3 PM — quietSep 23, 5 PM — quietSep 23, 7 PM — quietSep 23, 9 PM — quietSep 23, 11 PM — quietSep 24, 1 AM — quietSep 24, 3 AM — quietSep 24, 5 AM — quietSep 24, 7 AM — quietSep 24, 9 AM — quietSep 24, 11 AM — quietSep 24, 1 PM — quietSep 24, 3 PM — quietSep 24, 5 PM — quietSep 24, 7 PM — quietSep 24, 9 PM — quietSep 24, 11 PM — quietSep 25, 1 AM — quietSep 25, 3 AM — quietSep 25, 5 AM — quietSep 25, 7 AM — quietSep 25, 9 AM — quietSep 25, 11 AM — quietSep 25, 1 PM — quietSep 25, 3 PM — quietSep 25, 5 PM — quietSep 25, 7 PM — quietSep 25, 9 PM — quietSep 25, 11 PM — quietSep 26, 1 AM — quietSep 26, 3 AM — quietSep 26, 5 AM — quietSep 26, 7 AM — quietSep 26, 9 AM — quietSep 26, 11 AM — quietSep 26, 1 PM — quietSep 26, 3 PM — quietSep 26, 5 PM — quietSep 26, 7 PM — quietSep 26, 9 PM — quietSep 26, 11 PM — quietYesterday, 1 AM — quietYesterday, 3 AM — quietYesterday, 5 AM — quietYesterday, 7 AM — quietYesterday, 9 AM — quietYesterday, 11 AM — quietYesterday, 1 PM — quietYesterday, 3 PM — quietYesterday, 5 PM — quietYesterday, 7 PM — quietYesterday, 9 PM — quietYesterday, 11 PM — quiet 1–2
Sep 24Sep 25Sep 26yesterdaynow · 1:13 AM ET
  1. 2

    Broadcaster Flo Lloyd-Hughes criticises Disney+ coverage format as childish

    Flo Lloyd-Hughes, a broadcaster, posted a scathing comparison on X of Disney+'s new analysis show The Hangout to children's television programming, citing the show's unconventional format including a dog in the studio, a pasta quiz about Italy, and guests eating vegetables while discussing matches.

    “Disney's new UWCL coverage is the closest we've seen to CBBC football (derogatory).”
    — Flo Lloyd-Hughes
  2. 1

    Disney+ Help account clarifies ad policy after viewer complaints

    Disney+ responded to fan frustration on social media, explaining that while Disney+ Standard and Premium plans are supposed to be without commercial interruption, "Live and special events may also have ads." The company acknowledged the disruption was unintended and caused by a technical issue being addressed.

    “Our Disney+ Standard and Disney+ Premium plans are without commercial interruption, but these plans may include limited promotional content… Live and special events may also have ads.”
    — Disney+ Help account
  3. background

    Advert break interrupts Arsenal Women's Champions League broadcast — An unintended technical issue caused Disney+ to cut to a commercial break during the second half of Arsenal's match against HB Køge with approximately 15 minutes remaining. The interruption lasted about three minutes, with some viewers seeing advertisements and others seeing an on-screen message stating "commercial break in progress" on an orange backdrop.

Also covered reported alongside — the timeline has no entry for these yet

  1. 4 outlets Disney+ criticised for advert break during Women’s Champions League game

    first by Guardian Media, 4d ago · also Guardian Business, The Guardian Football, Guardian Sport

  2. 2 outlets Disney+ criticised for cutting to advert break during Arsenal Champions League game

    first by Yahoo Sports, 4d ago · also The Independent