conv.

All stories
BusinessActive · 14h

HSBC cuts Netflix to hold on YouTube's surging viewership share

Analyst Mohammed Khallouf warns that YouTube is capturing record TV time while Netflix engagement falls to a multi-year low.

newest coverage 12h agosummary written 11h ago4 pieces Newswires

What to know

  • YouTube now commands a record 14.2% of U.S. TV viewing time (July 2026), while Netflix has fallen to a multi-year low of 7.8%, marking a direct shift of viewers away from Netflix.
  • HSBC downgraded Netflix to hold with a $76 price target (21% cut), citing weakening engagement, declining original content reception, and YouTube's aggressive creator-retention strategy through exclusive financing and payouts.
  • Netflix stock is down 11% in September and 23% year-to-date, with both HSBC and Wells Fargo now cautious on near-term recovery prospects amid rising subscriber retention risks and content spend pressures.

“YouTube has been tightening its grip on top creators by offering direct financing, greater payouts, and priority marketing in exchange for exclusivity.”

Mohammed Khallouf, HSBC analyst · Yahoo Finance ↗

Mohammed Khallouf HSBC analystSteven Cahall Wells Fargo analystNetflix Streaming companyYouTube (Alphabet) Video platform competitor

HSBC cuts Netflix to hold on YouTube's surging viewership share
investors.com

How it unfolded 1 development · click the chart to see its coverage articles

Peak 3 pieces in one half hour at Today, 10 AM; 4 pieces over 15 hours (4 articles) Today, 8:20 AM — 1 piece · 1 article — Newswires 1Today, 8:50 AM — quietToday, 9:20 AM — quietToday, 9:50 AM — quietToday, 10:20 AM — 3 pieces · 3 articles — Newswires 3Today, 10:50 AM — quietToday, 11:20 AM — quietToday, 11:50 AM — quietToday, 12:20 PM — quietToday, 12:50 PM — quietToday, 1:20 PM — quietToday, 1:50 PM — quietToday, 2:20 PM — quietToday, 2:50 PM — quietToday, 3:20 PM — quietToday, 3:50 PM — quietToday, 4:20 PM — quietToday, 4:50 PM — quietToday, 5:20 PM — quietToday, 5:50 PM — quietToday, 6:20 PM — quietToday, 6:50 PM — quietToday, 7:20 PM — quietToday, 7:50 PM — quietToday, 8:20 PM — quietToday, 8:50 PM — quietToday, 9:20 PM — quietToday, 9:50 PM — quietToday, 10:20 PM — quietToday, 10:50 PM — quiet 1
12 PM4 PM8 PMnow · 11:20 PM ET
  1. 1

    Netflix stock down 11% in September; year-to-date drop reaches 23%

    Netflix stock has declined 11% in September and 23% year-to-date, while the S&P 500 is up 13% for the year. Analyst commentary focuses on YouTube's competitive gains and Netflix's weakening content draw.

    “YouTube has been benefiting, in our view, from a declining reception to NFLX's original content. Near-term recovery in engagement looks unlikely.”
    — Mohammed Khallouf
    1. 3 outlets Netflix stock is getting shredded — and Google's YouTube may be the reason

      first by Yahoo Finance, 14h ago · also Asymco, Investor's Business Daily

      2 more headlines
    2. 1 outlet Analyst: Netflix Losing Viewership Ground to YouTube

      first by Media Play News, 12h ago

  2. background

    HSBC downgrades Netflix to hold; Wells Fargo cuts to underweight — HSBC analyst Mohammed Khallouf downgraded Netflix stock to hold from buy and cut his price target to $76 from $96 (21% reduction), citing weakening engagement and rising competition from YouTube. Wells Fargo analyst Steven Cahall also lowered Netflix to underweight (sell) from equal weight and slashed his price target to $57 from $80.

  3. background

    YouTube captures record 14.2% share of U.S. TV time; Netflix falls to 7.8% — YouTube reached a record 14.2% share of U.S. television viewing in July, marking an 80 basis point year-over-year increase. Netflix's share fell to a multi-year low of 7.8%, down 100 basis points year-over-year.