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AIActive · 14h

Amazon launches agentic AI assistant for third-party sellers

The e-commerce giant rolls out "workflows" to automate listing, inventory, and pricing tasks for sellers on its platform.

What to know

  • Amazon's new "workflows" service automates key seller tasks—ratings monitoring, inventory management, and dynamic pricing—with minimal human input.
  • The service integrates with existing AI tools like Claude and Amazon's Quick, and users retain control over data sharing.
  • Availability is free and optional, positioning Amazon to deepen automation adoption among its third-party seller ecosystem at a moment when agentic AI is becoming a primary growth vector in the industry.

“Sellers can decide how much personal data they share with Amazon through the new agentic service.”

Amazon, Service provider · Channel News Asia ↗ · Sep 22

Amazon Service providerMary Beth Westmoreland VP of worldwide selling experience, Amazon

Amazon launches agentic AI assistant for third-party sellers
economictimes.indiatimes.com

How it unfolded 1 development · click the chart to see its coverage articles

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    “Agents are fast becoming the hottest area of growth in AI because they can perform multiple actions with little to no human intervention.”
    — Channel News Asia
    1. 3 outlets first by Reuters, 12h ago · also GeekWire, Channel News Asia · read ↗