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BusinessActive · 12h

Disney+ and Hulu Hike Prices Again, Ad-Free Plans Hit $21.49

Disney raises streaming prices for the fourth year in a row, pushing ad-free tiers up 13% while steering subscribers toward bundles.

newest coverage 1h agosummary written 3h ago99 pieces21k likes & upvotes1.9k comments RedditMastodonNewswiresBlueskyXGoogle News

What to know

  • This is the fourth Disney+/Hulu price increase in four consecutive years, coming almost exactly a year after the last hike.
  • Ad-free Disney+ and Hulu rise 13% ($2.50) to $21.49/month each; ad-supported plans rise $0.50 to $12.49.
  • The ad-free bundle rises only to $21.99 — barely more than a single stand-alone plan — a structure aimed at pushing subscribers into bundles.
  • New subscribers pay the higher price immediately; existing subscribers see it applied to their next billing cycle.

The dispute Whether repeated hikes will trigger real subscriber attrition or whether users will keep grumbling and paying anyway. · positions read across 17 posts and comments

most voices

This is corporate greed pushing streaming costs back toward what cable used to cost.

  • “People left cable for streaming for ad free - now we are right back to where we were because shareholder greed requires infinite growth and at some point your profit and margins can't grow naturally”

    doglywolf · Reddit ↗
many voices

The new price crosses a threshold where subscribers will actually cancel rather than tolerate it.

  • “$15 is the sweet spot where many would keep it, at $10 it would be no brainer and most would forget they even subscribe. But at $22, yeah people will scrutinize this and think twice before continuing.”

    firefox_2010 · Reddit ↗
some voices

Exasperated, mocking resignation that this is a predictable, tiresome annual event.

  • “HAHAHAHAHAHAHAHAHAHAHAH HAHAHAHAHAHAHAHAH HAHAHAHAHA Disney+ Raises Prices Again, the Fourth Hike in Four Years”

    dropdan@tech.lgbt · Mastodon ↗

Disney Streaming service operator (Disney+, Hulu)Disney+/Hulu subscribers Affected customers

Disney+ and Hulu Hike Prices Again, Ad-Free Plans Hit $21.49
x.com

How it unfolded 6 developments, newest first · click a bar or a number to jump articlespostscomments

Peak 43 pieces in one half hour at Today, 11 AM; 99 pieces over 13 hours (65 articles · 26 posts · 8 comments) Today, 10:15 AM — 2 pieces · 2 posts — Bluesky 1, X 1Today, 10:45 AM — 6 pieces · 2 articles · 4 posts — Reddit 3, Newswires 2, Mastodon 1Today, 11:15 AM — 6 pieces · 3 articles · 3 posts — Newswires 2, Mastodon 2, Bluesky 1, +1 moreToday, 11:45 AM — 43 pieces · 40 articles · 3 posts — Newswires 40, Mastodon 1, Reddit 1, +1 moreToday, 12:15 PM — 2 pieces · 2 articles — Newswires 2Today, 12:45 PM — 7 pieces · 2 articles · 1 post · 4 comments — Reddit 4, Newswires 2, Mastodon 1Today, 1:15 PM — quietToday, 1:45 PM — 3 pieces · 2 articles · 1 post — Newswires 2, Mastodon 1Today, 2:15 PM — 4 pieces · 2 articles · 2 posts — Mastodon 2, Newswires 2Today, 2:45 PM — 8 pieces · 3 articles · 5 posts — Mastodon 5, Newswires 3Today, 3:15 PM — quietToday, 3:45 PM — quietToday, 4:15 PM — 3 pieces · 3 articles — Newswires 3Today, 4:45 PM — quietToday, 5:15 PM — 8 pieces · 6 articles · 2 posts — Google News 4, Mastodon 2, Newswires 2Today, 5:45 PM — 1 piece · 1 post — Reddit 1Today, 6:15 PM — quietToday, 6:45 PM — 1 piece · 1 comment — Reddit 1Today, 7:15 PM — quietToday, 7:45 PM — 1 piece · 1 post — Bluesky 1Today, 8:15 PM — 1 piece · 1 post — Bluesky 1Today, 8:45 PM — quietToday, 9:15 PM — quietToday, 9:45 PM — 3 pieces · 3 comments — Reddit 3Today, 10:15 PM — quietToday, 10:45 PM — quiet 123456
12 PM4 PM8 PMnow · 11:15 PM ET
  1. 6

    Coverage frames hike as Disney's broader bundle-first strategy

    Tribune-syndicated reporting and later pieces described the increase as part of a sustained multi-year push to move consumers off stand-alone subscriptions and into bundled packages.

    “Yet another service to drop. BD/4k collection is large enough at this point I don't need streaming services anymore.”
    — xXNorthXx, Reddit commenter · source
    • toths.info

      gimme an E, gimme an N, gimme an S ... what's that spell? enshitification!

      toths.infoBluesky2h ago1▲view on Bluesky ↗
    2 more of the top 3 · 6 posts in this stretch

    • Kid stuff is streamable too. Just choose what they watch Another option is to keep a small library of kid-friendly media on local storage.

      OccasionallyImmortalr/movies1h agoview on r/movies ↗

    • Damn at a certain point it'll just be easier for me to spend $300 on a buncha disney movies my kids just keep rewatching.

      Rare-Role1369r/movies1h agoview on r/movies ↗
    all of them →
  2. 5

    Outlets detail bundle pricing strategy behind the hike

    The LA Times and MacRumors reported that while stand-alone ad-free plans rose to $21.49 each, the ad-free Disney+/Hulu bundle rose only to $21.99, and the ad-supported bundle held steady, effectively pushing subscribers toward bundling.

    1. 1 outlet Disney+, Hulu Upping Ad-Free, Bundled Monthly Pricing

      first by Media Play News, 11h ago

  3. 4

    Disney details rollout timing for new vs. existing subscribers

    CBS News reported the new prices are effective immediately for new subscribers, while existing subscribers will see the higher rate applied to their plans starting next month.

    1. 3 outlets Disney is raising Disney+ and Hulu prices by up to 13% for the fourth time in four years

      first by Quartz, 9h ago · also CNET, CBS News

      2 more headlines
    2. 1 outlet Disney+ starts rolling out another price hike, no ad plans starting at $21.49/month

      first by 9to5Google, 11h ago

    • TechCrunch@mstdn.social

      Disney is raising the prices of Disney+ and Hulu as streaming costs continue to rise across the industry. https:// techcrunch.com/2026/09/23/disn ey-and-hulu-add-to-the-growing-trend-of-streaming-inflation/?utm_source=dlvr.it&utm_medium=mastodon

      TechCrunch@mstdn.socialMastodon9h agoview on Mastodon ↗
  4. 3

    Subscribers react on social media and forums with frustration

    Reddit and social media users criticized the increase as a return to cable-like costs and corporate greed, with some predicting mass cancellations as ad-free plans cross $21.

    “People left cable for streaming for ad free - now we are right back to where we were because shareholder greed requires infinite growth and at some point your profit and margins can't grow naturally…”
    — doglywolf, Reddit commenter · source
    1. 7 outlets Disney Is Raising Streaming Prices Again, Following Hikes by Netflix, Apple TV, and Peacock

      first by Investopedia, 11h ago · also Barron's Online, Droid Life, Just Jared, Comic Book, AV Club, Polygon

      6 more headlines

    • Well since you’re paying $30ish dollars a month for about 20% of content as you now only subscribe to one of the major networks So multiply that out by what you use to get having just cable you would be paying roughly $160 a month to get everything from before. Hey you may just not understand this concept and are fine with just the few channel but…

      TisDaReasonr/movies10h agoview on r/movies ↗
    2 more of the top 3 · 6 posts in this stretch

    • Disney+ is increasing the price of its service, effective today: - Disney+ Premium (no ads): $18.99 -> $21.49/month - Hulu+ Premium (no ads): $18.99 -> $21.49/month - Disney+/Hulu Premium Bundle: $19.99 -> $21.99/month - Disney+ (with ads): $12.49/month - Hulu (with ads): $12.49/month

      @charlieintelX11h agoview on X ↗

    • Yup I feel that they are gonna loose plenty of subscribers soon lol. $15 is the sweet spot where many would keep it, at $10 it would be no brainer and most would forget they even subscribe. But at $22, yeah people will scrutinize this and think twice before continuing.

      firefox_2010r/technology10h agoview on r/technology ↗
    all of them →
  5. 2

    Disney raises Disney+ and Hulu prices across most plans

    Disney officially increased prices: ad-supported Disney+ and Hulu rose $0.50 to $12.49, while ad-free Disney+ and Hulu rose $2.50 to $21.49 per month, effective for new subscribers immediately.

    “Disney is raising the price of Disney+ again. The monthly option without ads will rise by $2.50 to $21.49 per month.”
    — @DiscussingFilm
    1. 7 outlets Disney+ and Hulu raise prices again as Disney steers subscribers toward bundles

      first by Orlando Sentinel, 6h ago · also Reuters, Ars Technica, Awful Announcing, Baltimore Sun, Mercury News, LA Times

      3 more headlines
    2. 7 outlets Disney+ and Hulu are getting another price hike

      first by Android Police, 11h ago · also Quartz, Cord Cutters News, Deadline, Variety, Android Authority, Business Insider

      7 more headlines
    2 more claims →

    • Disney is raising prices (again) on Disney+ and Hulu, effective immediately Per month: • Disney+ (w/ads) $11.99 --> $12.49 • Disney+ Premium $18.99 --> $21.49 • Hulu (w/ads) $11.99 --> $12.49 • Hulu Premium $18.99 --> $21.49 •

      @MorningBrewX11h ago19▲view on X ↗
    2 more of the top 3 · 3 posts in this stretch
    • nicholasabrown.bsky.social

      “.. The price of the flagship Disney+ streaming service, without ads, will rise 13% or $2.50 to $21.49 per month, said the people, who asked not to be identified as the information hasn’t been made public.” @bloomberg.com $DIS

      nicholasabrown.bsky.socialBluesky11h agoview on Bluesky ↗
    • dropdan@tech.lgbt

      HAHAHAHAHAHAHAHAHAHAHAH HAHAHAHAHAHAHAHAH HAHAHAHAHA Disney+ Raises Prices Again, the Fourth Hike in Four Years https:// variety.com/2026/tv/news/disne y-plus-price-increase-2026-1236873281/

      dropdan@tech.lgbtMastodon11h agoview on Mastodon ↗
    all of them →
  6. 1

    Bloomberg reports Disney set to raise Disney+ price 13%

    Citing unnamed sources, Bloomberg reported Disney would raise the ad-free Disney+ price by $2.50 to $21.49 per month as soon as that Wednesday, ahead of any official confirmation.

    “The price of the flagship Disney+ streaming service, without ads, will rise 13% or $2.50 to $21.49 per month, said the people, who asked not to be identified as the information hasn't been made public.”
    — Bloomberg
    1. 1 outlet Disney+ Price to Jump 13% to $21.49 Per Month as Soon as Wednesday

      first by Bloomberg, 11h ago

    2. 1 outlet Disney+ raising prices ad-free streaming prices

      first by Seeking Alpha, 12h ago

      1 more headline

    • Disney is raising the price of Disney+ again. The monthly option without ads will rise by $2.50 to $21.49 per month. (Source:

      @DiscussingFilmX12h ago21k▲view on X ↗

Also covered reported alongside — the timeline has no entry for these yet

  1. 3 outlets Disney+ And Hulu Are Hiking Their Prices Again — Find Out How Much You'll Pay

    first by TVLine, 11h ago · also 9to5Mac, NY Post

    2 more headlines
  2. 2 outlets Disney is raising prices for Disney+ and Hulu. See what the streaming services will cost.

    first by cbsnews.com, 5h ago · also CBS News

  3. 2 outlets Another Disney+ Price Hike Is Here — Here's What You'll Pay Now

    first by SammyGuru, 11h ago · also How-To Geek

    1 more headline
  4. 2 outlets Disney's Streaming Plans Are Getting More Expensive Again

    first by Finimize, 11h ago · also Comic Basics

    1 more headline

and 6 smaller pieces

What people are saying 2 voices from 1 site · best of 17 · verbatim