YouGov: Tactical voting shifts to Labour as Reform slips in key contests
New polling shows pro-Labour tactical voting up 6 points since February, while Reform UK support falls across three key matchups.
What to know
- YouGov's tactical voting study shows Labour gaining 6 points against Reform since February (now 41% vs 26%), while Reform loses support in all three measured matchups.
- Even Conservative voters express willingness to support centre-left parties over Reform, signaling broad cross-party opposition to the party.
- The polling suggests voters are increasingly coordinating strategically to prevent Reform from winning key contests.
Reform is exceptionally unpopular across the electorate, even among voters who traditionally oppose the Tories.
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“I don't think Reform nor its supporters realise just how widely despised they are by everyone else.”
peppermint116 · Reddit ↗
YouGov Polling organizationReform UK Political partyLabour Party Political party
How it unfolded 2 developments, newest first · click a bar or a number to jump postscomments
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Voters express deep opposition to Reform across traditional party lines
Comments on the polling reflect broader sentiment that Reform is widely unpopular across the electorate, with even Conservative voters indicating willingness to support centre-left parties to prevent a Reform outcome.
“I've opposed the Tories my whole life, I've never voted for them, but would absolutely hold my nose and vote for them if it was a run-off between them and Reform.”
— peppermint116 -
I don’t think Reform nor its supporters realise just how widely despised they are by everyone else. Recent polling showed a significant % of Tories would vote even for left of centre parties over reform. I’ve opposed the Tories my whole life, I’ve never voted for them, but would absolutely hold my nose and vote for them if it was a run-off between…
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YouGov releases tactical voting study showing Labour gains and Reform losses
YouGov published polling data on tactical voting patterns across three scenarios: Labour vs Reform (Lab 41%, up 6 points from February; Reform 26%, down 5), Conservative vs Reform (Con 35%, up 4; Reform 20%, down 4), and Labour vs Conservative. The study indicates a shift in voter coordination since February.
“Our new tactical voting study finds an increase in pro-Labour tactical voting across the board since February, while Reform UK have fallen behind in key contests…”
— @YouGov -
Our new tactical voting study finds an increase in pro-Labour tactical voting across the board since February, while Reform UK have fallen behind in key contests Lab vs Reform Lab: 41% (+6 from Feb) Reform: 26% (-5) Con vs Reform Con: 35% (+4) Reform: 20% (-4) Lab vs Con Lab:
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