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BusinessRising · 16h

India's FSSAI Launches Penal Action Against Amazon, Flipkart, Swiggy, Zepto, BigBasket

Food regulator cites misbranding, misleading claims and sale of prohibited food items across major e-commerce and quick-commerce platforms.

newest coverage 2h agosummary written 1h ago4 pieces1 likes & upvotes NewswiresMastodon

What to know

  • FSSAI has initiated penal action against Amazon, Flipkart India, Swiggy Instamart, Zepto and BigBasket over alleged misbranding, misleading claims and sale of prohibited food items.
  • Cases include misleading claims on Happilo Premium Date Bites - Zesty Orange, non-compliant Milky Mist dairy listings, and online sale of prohibited Datura fruits/seeds.
  • The action is part of a six-month escalation in FSSAI enforcement against e-commerce and quick-commerce food operators.
  • None of the five companies had responded to press queries at the time of reporting.

FSSAI India's food safety regulatorAmazon E-commerce platform named in the actionFlipkart India E-commerce platform named in the actionSwiggy Instamart Quick-commerce platform named in the actionZepto Quick-commerce platform named in the actionBigBasket Quick-commerce platform named in the action

India's FSSAI Launches Penal Action Against Amazon, Flipkart, Swiggy, Zepto, BigBasket
english.mathrubhumi.com

How it unfolded 3 developments, newest first · click a bar or a number to jump articlesposts

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  1. 3

    Companies stay silent as regulator escalates enforcement

    Amazon, Flipkart India, Swiggy Instamart, Zepto and BigBasket did not immediately respond to queries, as FSSAI's action was widely picked up by outlets and aggregators, underscoring a six-month pattern of stepped-up enforcement against e-commerce food operators.

    1. 1 outlet India's food regulator initiates penal action against Amazon, Flipkart, Swiggy Instamart, Bigbasket, and Zepto over alleged misbranding and misleading claims

      first by Bloomberg, 2h ago

  2. 2

    Specific violations detailed: Happilo, Milky Mist, Datura

    Reporting detailed the underlying cases: misleading claims tied to Happilo Premium Date Bites - Zesty Orange across all five platforms, non-compliant Milky Mist dairy product listings on Swiggy Instamart and BigBasket, and the online sale/display of prohibited Datura (Dhatura) fruits/seeds.

    “FSSAI has initiated penal action against Amazon, Zepto, Flipkart, Swiggy Instamart and BigBasket over misleading claims and prohibited food listings.”
    — Mathrubhumi English
    • Mathrubhumi_English@mastodon.social

      FSSAI has initiated penal action against Amazon, Zepto, Flipkart, Swiggy Instamart and BigBasket over misleading claims and prohibited food listings. https:// english.mathrubhumi.com/news/i ndia/fssai-action-amazon-zepto-swiggy-instamart-bigbasket-flipkart-food-safety-hwckl0sw?utm_source=dlvr.it&utm_medium=mastodon # FSSAI # FoodSafety # Amazon #…

      Mathrubhumi_English@mastodon.socialMastodon4h agoview on Mastodon ↗
  3. 1

    FSSAI initiates penal action against five platforms

    India's food regulator began penal proceedings against Amazon, Flipkart India, Swiggy Instamart, Bigbasket and Zepto over alleged misbranding and misleading claims, part of a broader crackdown on product hygiene and labeling.

    “India's food regulator initiates penal action against online retailers Amazon and Flipkart India, as well as quick-commerce platforms Swiggy Instamart, Bigbasket and Zepto, over alleged misbranding and misleading claims, expanding its crackdown on product hygiene and labeling.”
    — Bloomberg Tech, news outlet · source
    1. 1 outlet Amazon, Swiggy Among Firms Facing India Food Regulator’s Action

      first by Bloomberg Tech, 16h ago