BusinessActive · 9h
Bentley launches first electric car, a $230K luxury SUV with Merino trim
Volkswagen's British unit enters the high-end EV market with a heritage-focused design to attract wealthy customers.
What to know
- Bentley's first EV is a $230,000 luxury SUV with Merino-wool interior trim, leveraging the brand's heritage design language.
- The launch tests whether ultra-wealthy customers will adopt zero-emission vehicles in the premium segment.
- Volkswagen is using Bentley to improve profitability and establish a foothold in the high-end EV market.
Bentley Motors Ltd. AutomakerVolkswagen AG Parent company
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Bentley unveils first fully electric SUV
Bentley Motors, a Volkswagen unit, launched its first fully electric car—a luxury SUV starting around $230,000—featuring pure Merino-wool trim and drawing on the British automaker's century-long design heritage.
“Bentley launched its first-ever fully electric vehicle, with a starting price of around $230,000. It leans heavily on the British luxury automaker's century-long design heritage, in a major test of wealthy customers' interest in zero-emission models.”
— Reuters, News outlet · source -
3 outlets first by The Guardian, 7h ago · also Bloomberg, Bloomberg Markets · read ↗
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