Microsoft quietly kills Copilot Plus PC brand after 2.5 years
Microsoft and Qualcomm abandon the AI PC designation as new Surface devices skip the branding entirely.
What to know
- Microsoft and Qualcomm are abandoning Copilot Plus PC branding, with new Surface devices no longer carrying the label despite meeting technical requirements.
- The brand failed because almost all PCs now contain basic AI hardware, making differentiation meaningless, and flagship features like Recall were poorly received.
- Microsoft plans to unveil new branding at an October 7 event focused on local AI for PCs, with new hardware featuring Nvidia chips instead.
“Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead.”
Sean Hollister, The Verge reporter · The Verge ↗ · Sep 24
Microsoft PC hardware and software makerQualcomm PC chip supplierBrett Ostrom Microsoft Surface CVPKedar Kondap Qualcomm SVP of compute and gaming
How it unfolded 2 developments, newest first · click a bar or a number to jump articlespostscomments
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upcoming
Microsoft to announce replacement branding at upcoming event — Microsoft plans to host a presentation on how local AI will shape the next chapter of the PC, expected to unveil a new brand to replace Copilot Plus PC. New flagship hardware will feature Nvidia chips.
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Qualcomm confirms end of Copilot Plus branding
Qualcomm's head of compute and gaming indicates the company and partners will move away from the Copilot Plus branding for future products.
“computers that offer the same experiences will 'probably' not use that branding anymore…”
— Kedar Kondap, Qualcomm SVP of compute and gaming -
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Microsoft is reportedly stepping back from its strict marketing insistence on the 'Copilot+ PC' branding. -
2 more of the top 3 · 28 posts in this stretch
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The problem with CoPilot+ is that it was negative value on a PC because of the way Microsoft entrenched the related (system) services into Windows. I got a mid range laptop (Core Ultra 7, 16GB RAM, integrate Arc GPU) that I would consider ideal in terms of build quality, specs, etc..That is until Microsoft’s bloatware starts using a ton of RAM and…
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Microsoft is moving away from the Copilot+ PC branding it has been pushing for the last two years, while still pushing on-device AI features enabled by systems with 40+ TOPS NPUs. No word on what that means for the dedicated Copilot button on keyboards moving forward. https://www. windowscentral.com/microsoft/w…
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Microsoft drops Copilot Plus branding from new Surface devices
New 12-inch Surface Pro and 13-inch Surface Laptop models meet Copilot Plus PC system requirements but are not marketed under that name.
“These are not called Copilot Plus PCs…”
— Brett Ostrom, Microsoft Surface CVP -
8 outlets Microsoft buries “Copilot+”
first by Mastodon, 3d ago · also Mashable, The Apple Post, Digital Trends, 9to5Google, Windows Central, Tom's Hardware +1
11 more headlines
- Microsofts new Surface laptops get rid of Copilot+ PC branding Mashable · 3d ago
- Microsoft Quietly Retires Copilot+ PC Branding Two Years After Launch finance.biggo.com · 3d ago
- Microsoft appears to be dropping Copilot+ PC branding The Apple Post · 3d ago
- Microsoft's new Surface laptops get rid of Copilot+ PC branding Mashable · 3d ago
- Microsoft is quietly giving up on Copilot+ PC branding. I won't miss it Digital Trends · 3d ago
- Microsoft quietly ending ‘Copilot+ PC’ branding for Windows laptops 9to5Google · 3d ago
- Microsoft confirms that 2026 Surface PCs have dropped the Copilot+ PC branding, even though they meet all the requirements of Copilot+ devices Windows Central · 3d ago
- Microsoft quietly drops Copilot+ branding from its new laptops after two years — Surface CVP confirms new devices meet hardware requirements but lack controversial branding Mastodon · 2d ago
- Microsoft quietly drops Copilot+ branding from new laptops Tom's Hardware · 2d ago
- Microsoft Moves Away From Copilot+ PC Branding for Windows PCs: Report gadgets360.com · 1d ago
- Microsoft drops Copilot+ branding from its new laptops HN Frontpage · 1d ago
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first by Windows Report, 4d ago · also TechPowerUp
2 more headlines
- Microsoft Copilot+ Branding Disappears from Latest Surface PCs TechPowerUp · 4d ago
- It may be over for Copilot+ PCs, Microsoft drops the name from new Surface systems videocardz.com · 4d ago
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So, when will the forking Copilot key get yeeted from keyboards? The Windows key is bad enough already 😜 The Verge: Microsoft is killing off the 'Copilot Plus PC' brand https://www. theverge.com/tech/1000495/micr osoft-is-killing-off-the-copilot-plus-pc-brand # Microsoft
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Industry analysts note AI hardware becoming standard across all PCs — Tech observers point out that almost every PC will soon contain the basic levels of AI hardware that the Copilot Plus brand was supposed to reflect, undermining the brand's differentiation.
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Microsoft launches Copilot Plus PC brand — Microsoft introduces the Copilot Plus PC brand to denote PCs with sufficient built-in AI hardware to run local AI features.
Also covered reported alongside — the timeline has no entry for these yet
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first by Slashdot, 3d ago · also Techaeris, The Verge, HN Frontpage
4 more headlines
- Copilot Plus PC Brand Quietly Retired by Microsoft After Two Years Techaeris · 3d ago
- Microsoft is killing off the ‘Copilot Plus PC’ brand The Verge · 3d ago
- The Copilot+ PC brand is dead HN Frontpage · 2d ago
- Microsoft prepares to retires Copilot+ PC brand just two years after launch Moneycontrol.com · 1d ago
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first by Thurrott, 3d ago · also Daring Fireball
1 more headline
- Microsoft Took the ‘Copilot+ PC’ Brand Out Behind the Shed Daring Fireball · 2d ago
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first by Ars Technica, 3d ago · also Tech4Gamers
1 more headline
- Microsoft Moves On From Copilot+ PCs After Previously Insisting You Need One Tech4Gamers · 3d ago
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first by PCMag, 3d ago · also PCMag Australia
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first by Mastodon, 4d ago · also Windows Central
1 more headline
- Microsoft stops using the Copilot Plus PC brand UA.NEWS · 4d ago
and 3 smaller pieces
What people are saying 20 voices from 5 sites · best of 29 · verbatim
- Yesterday
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> Speaking of this, I also wonder about present and future people named "Claude"The % of people using Claude Code is minuscule compared to all the french speakers who use claude as a name, not everyone uses or cares or knows about AI coding agents.
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When people say they use copilot, I no longer have any idea which copilot they're talking about. Most of the time, neither do they.
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Did they remove the Copilot button from the keyboard? It is one of the most annoying things. Accidentally pressing the button opens the Copilot window which you then have to manually close. There is no way to configure the button to do nothing. Not without installing apps just for that purpose. So annoying.
- Sep 27
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Microsoft quietly drops the Copilot+ PC branding for its new Surface laptops, signaling a shift in how it positions AI features across hardware tiers. #AI #TechNews #Technology
- Sep 26
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Microsoft Copilot was dead on the day Apple made their announcement that they weren’t giving Sam Altman/OpenAI any money for AI and the second nail was the announcement that Google was only getting a measly $1 billion refund (for Apple using Gemini) on the $20 billion dollars they were paying Apple for a default search position on Mac OS.
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Perhaps try pronouncing it "Copy lot", in honor of how they were planning to harvest their training data by recording customers' screens.Facetiously, of course.
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I was unaware that that brand was alive in the first place. Does Microsoft just call _literally everything_ 'Copilot' now? Nadella will be changing his name to Copilot, next.
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You're telling me all those laptops with the keyboard, trackpad and screen askew are tainted in another way?Who is buying these?What forecast suggests these BOMs are profitable?
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I use Linux so I didn't care about copilot stuff. But recently at work I got dell workstation. It costs around 5k usd. The specs are great. But it has single Ctrl key on the left side, copilot button took its place. I can't jump between words with one hand, I have to press Ctrl with my left hand, and use arrow keys with right hand. This single…
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> the purpose for Copilot+ PCs was to be able to deliver [NPU] experiencesMaybe for developers. Not sure ordinary consumers looking for a new tablet or laptop will be asking for “NPU experiences”
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We laugh at Google being deadly behind with Gemini but is there a place that has fumbled it like Microsoft? I guess Apple comes close, but with them you get the feeling they were never in it to begin with.
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I'm shocked. Absolutely gutted. I'm going to go listen to my Zune. https:// tech.slashdot.org/story/26/09/ 25/0420247/is-microsoft-quietly-killing-off-its-copilot-pc-brand
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The sad part of this is that all those powerful NPUs are basically paperweight.35-50 low power TOPS taking 1/5 of the die area and not being used by anyone...
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Happens frequently. I can't hear tremendous anymore. Just considering ai I'm fed up with load bearing, wrinkle, catch...It got to the point where I feel irrationally hostile to a message when it claims I'm right :).
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This is the first time a corporation has spoiled a word for me."Copilot" is a term like any other and when I first heard the name, I thought it was an alright, if uninspired, choice.Now I can't hear the word "Copilot" used in any context without having negative feelings due to Microsoft's saturation campaign.Speaking of this, I also wonder about…
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The Copilot+ PC brand is dead L: https://www. windowscentral.com/microsoft/w indows-11/the-copilot-pc-brand-is-dead-microsoft-and-pc-makers-quietly-pull-back-on-tarnished-windows-11-ai-pc-branding C: https:// news.ycombinator.com/item?id=4 9854945 posted on 2026.09.26 at 05:55:38 (c=1, p=3)
- Sep 25
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It looks like the Copilot+ PC brand is dead. Microsoft and PC makers have slowly moved away from marketing their PCs as “Copilot+ PCs
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I use the left ctrl key constantly too, but not for any use case that overlaps with Microsoft's goddamned "copilot" (i.e. right control) button. The left ctrl key has separate use cases for me, mainly for copy/paste or other combos relating to flow control in terminals (e.g. also ctrl+c ) or maybe the Windows start menu ( ctrl+esc ) or task…
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Microsoft quietly kills the "Copilot+" PC name, when the moniker had a rocky launch: https://www. pcmag.com/news/where-did-copil ot-plus-pcs-go-microsoft-quietly-kills-the-name
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My employer is all in on the Office 365 / Microsoft thing. We use Teams for everything, and it's exhausting . I had the opportunity to collaborate with a partner, which involved joining their Slack instance and.. my god, I miss that shit. I actually pitched, "Hey, can't we just use IRC internally? Save a ton of money!" and someone said…