Democratic candidates' 2026 ads turn against their own party's establishment
Axios review of 350+ campaign ads finds Democrats increasingly attacking their own party, not just the GOP.
What to know
- Axios review of 350+ campaign ads since 2018 finds 2026 Democratic candidates increasingly attacking their own party's establishment, not just Republicans.
- Candidates are replacing bipartisan-cooperation messaging with vows to fight corruption "in both parties."
- The shift is described as reflecting extraordinary voter anger toward the Democratic Party and Washington generally.
“Washington is broken”
Democratic candidates (per Axios headline), 2026 midterm candidates · Axios ↗ · Sep 24
Andrew Solender Axios reporter
Sam Forstag House candidate, Montana
How it unfolded 3 developments, newest first · click a bar or a number to jump articlesposts
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Political aggregators pick up the Axios story
Memeorandum and other aggregators redistribute the Axios findings, spreading the story across political media without adding new reporting.
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Solender details the ad-review methodology behind the finding
Reporter Andrew Solender explains on Bluesky that he watched over 350 campaign ads going back to 2018 to track how Democratic rhetoric about the political establishment and their own party has changed.
“Dems' rhetoric about the political establishment and their own party has taken a drastically negative turn this year.”
— andrewsolender.bsky.social -
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NEW: Over the last few days I watched 350+ campaign ads going back to 2018. What I found: Dems' rhetoric about the political establishment and their own party has taken a drastically negative turn this year. Candidates and operatives told @axios.com why:
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Axios reports Democrats' ads turning against their own party
Axios publishes an analysis showing 2026 midterm Democratic candidates swapping bipartisan messaging for vows to "take on corruption in both parties," reflecting voter anger at the party establishment.
“take on corruption in both parties…”
— Democratic candidates (in campaign ads) -
first by Axios, 6d ago
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first by Axios, 6d ago
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