Meta updates terms to use photos, videos for AI-generated ad avatars
The social media giant now permits creating synthetic versions of users for advertisements without explicit individual consent.
What to know
- Meta's updated terms now permit creating synthetic AI avatars of users from their photos and videos for use in advertisements without explicit individual consent.
- The policy enables these AI-generated versions to appear in ads shown to users' friends, raising privacy and consent concerns.
- Early social media reaction has been sharply negative, with users calling for deletion of Meta accounts in protest.
The policy is unacceptable and requires immediate personal response through account deletion.
-
“delete every meta account yesterday”
catalina@selfy.army · Mastodon ↗
Meta Social media company
How it unfolded 1 development · click the chart to see its coverage posts
-
1
Users call for immediate account deletion
Social media users responded to the policy announcement with demands to abandon Meta platforms entirely, signaling strong opposition to the synthetic avatar advertising model.
“delete every meta account yesterday…”
— catalina@selfy.army -
L
Okay. Apparently Meta updated its terms so that they can use your photos and videos to generate AI versions of you that your friends can see in ads
-
-
background
Meta updates terms to permit AI avatar generation for ads — Meta modified its terms of service to allow the creation of AI-generated versions of users from their photos and videos for use in advertisements visible to friends. The policy enables synthetic avatars to appear in promotional content without requiring individual opt-in consent.