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TechQuiet 13d · day 14

Gurman: Apple Sent Most Initial iPhone Duo Stock to Its Own Stores

Bloomberg's Mark Gurman says Apple allocated roughly 80% of launch inventory to retail stores, some with as few as 50 units, explaining the online order backlog.

newest coverage 12d agosummary written 12d ago6 pieces7 likes & upvotes NewswiresMastodonGoogle News

What to know

  • Apple reportedly steered about 80% of initial iPhone Duo inventory to its own stores rather than online orders.
  • Ordinary stores held as few as 50 units at launch while flagship stores held up to roughly 250; Fifth Avenue got extra stock for Apple's executive launch event.
  • The store-heavy allocation explains why online pre-orders placed October 16 immediately slipped to late-January delivery while most launch-day line-waiters got a phone.
  • iPhone Duo pricing starts at $1,999 (256GB) and rises to $3,199 for 2TB in the US, with equivalent UK pricing.

“as quickly as possible”

Apple, Company statement · MacRumors ↗ · Oct 29

Mark Gurman Bloomberg reporterApple Manufacturer of the iPhone Duo

Gurman: Apple Sent Most Initial iPhone Duo Stock to Its Own Stores
macrumors.com

How it unfolded 1 development · click the chart to see its coverage articlesposts

Peak 4 pieces in 4h at Oct 30, 2 AM; 6 pieces over 14 days (5 articles · 1 post) Oct 29, 6 PM — 1 piece · 1 article — Google News 1Oct 29, 10 PM — quietOct 30, 2 AM — 4 pieces · 3 articles · 1 post — Mastodon 2, Google News 1, Newswires 1Oct 30, 6 AM — quietOct 30, 10 AM — quietOct 30, 2 PM — quietOct 30, 6 PM — quietOct 30, 10 PM — 1 piece · 1 article — Newswires 1Oct 31, 2 AM — quietOct 31, 6 AM — quietOct 31, 10 AM — quietOct 31, 2 PM — quietOct 31, 6 PM — quietOct 31, 10 PM — quietNov 1, 1 AM — quietNov 1, 5 AM — quietNov 1, 9 AM — quietNov 1, 1 PM — quietNov 1, 5 PM — quietNov 1, 9 PM — quietNov 2, 1 AM — quietNov 2, 5 AM — quietNov 2, 9 AM — quietNov 2, 1 PM — quietNov 2, 5 PM — quietNov 2, 9 PM — quietNov 3, 1 AM — quietNov 3, 5 AM — quietNov 3, 9 AM — quietNov 3, 1 PM — quietNov 3, 5 PM — quietNov 3, 9 PM — quietNov 4, 1 AM — quietNov 4, 5 AM — quietNov 4, 9 AM — quietNov 4, 1 PM — quietNov 4, 5 PM — quietNov 4, 9 PM — quietNov 5, 1 AM — quietNov 5, 5 AM — quietNov 5, 9 AM — quietNov 5, 1 PM — quietNov 5, 5 PM — quietNov 5, 9 PM — quietNov 6, 1 AM — quietNov 6, 5 AM — quietNov 6, 9 AM — quietNov 6, 1 PM — quietNov 6, 5 PM — quietNov 6, 9 PM — quietNov 7, 1 AM — quietNov 7, 5 AM — quietNov 7, 9 AM — quietNov 7, 1 PM — quietNov 7, 5 PM — quietNov 7, 9 PM — quietNov 8, 1 AM — quietNov 8, 5 AM — quietNov 8, 9 AM — quietNov 8, 1 PM — quietNov 8, 5 PM — quietNov 8, 9 PM — quietNov 9, 1 AM — quietNov 9, 5 AM — quietNov 9, 9 AM — quietNov 9, 1 PM — quietNov 9, 5 PM — quietNov 9, 9 PM — quietNov 10, 1 AM — quietNov 10, 5 AM — quietNov 10, 9 AM — quietNov 10, 1 PM — quietNov 10, 5 PM — quietNov 10, 9 PM — quietYesterday, 1 AM — quietYesterday, 5 AM — quietYesterday, 9 AM — quietYesterday, 1 PM — quietYesterday, 5 PM — quietYesterday, 9 PM — quietToday, 1 AM — quietToday, 5 AM — quietToday, 9 AM — quietToday, 1 PM — quietToday, 5 PM — quiet 1
Oct 30Nov 1Nov 3Nov 5Nov 7Nov 9now · 8:15 PM ET
  1. 1
    “most customers who bought a Duo in store on day one got one by waiting in line…”
    — Mark Gurman
    1. 1 outlet At launch, there were more iPhone Duo in stores than online

      first by AppleInsider, 14d ago

  2. background

    iPhone Duo launches in stores as Apple calls demand "extraordinary" — Apple began in-store sales of the iPhone Duo, with most customers who queued on launch day able to buy one; Apple described demand for the device as unusually high.

  3. background

    iPhone Duo pre-orders open and sell out within minutes — Online pre-orders for Apple's new iPhone Duo opened October 16 and delivery estimates immediately slipped to late January, signaling heavy demand or constrained supply.