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BusinessQuiet 14d · day 15

Apple CEO John Ternus: No AI 'Just for AI's Sake,' Hasn't Met Trump Yet

In a Wired profile, Apple's new chief lays out a product-first, continuity-focused leadership style and defers policy matters to Tim Cook.

newest coverage 13d agosummary written 13d ago4 pieces NewswiresGoogle NewsMastodon

What to know

  • John Ternus, a 25-year Apple veteran, has been CEO for less than two months and frames himself as an engine of continuity rather than change.
  • He launched the new touchscreen MacBook Pro this week, restoring the illuminated Apple logo.
  • Ternus says Apple will not 'ship AI for AI's sake' and leaves policy and political relationships largely to Tim Cook, who remains available to help.
  • Ternus has not yet met with President Trump.

“John innately has a great sense for great products, and that's what Apple is. You can't teach that.”

Greg Joswiak, Apple SVP of worldwide marketing · Wired ↗ · Oct 29

John TernusJohn Ternus Apple CEOTim CookTim Cook Former Apple CEOGreg Joswiak Apple SVP of worldwide marketingJohny Srouji Apple chip architect

Apple CEO John Ternus: No AI 'Just for AI's Sake,' Hasn't Met Trump Yet
wired.com

How it unfolded 2 developments, newest first · click a bar or a number to jump articlesposts

Peak 2 pieces in 4h at Oct 30, 10 AM; 4 pieces over 15 days (3 articles · 1 post) Oct 30, 10 AM — 2 pieces · 2 articles — Newswires 1, Google News 1Oct 30, 2 PM — quietOct 30, 6 PM — quietOct 30, 10 PM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Oct 31, 2 AM — quietOct 31, 6 AM — quietOct 31, 10 AM — quietOct 31, 2 PM — quietOct 31, 6 PM — quietOct 31, 10 PM — quietNov 1, 1 AM — quietNov 1, 5 AM — quietNov 1, 9 AM — quietNov 1, 1 PM — quietNov 1, 5 PM — quietNov 1, 9 PM — quietNov 2, 1 AM — quietNov 2, 5 AM — quietNov 2, 9 AM — quietNov 2, 1 PM — quietNov 2, 5 PM — quietNov 2, 9 PM — quietNov 3, 1 AM — quietNov 3, 5 AM — quietNov 3, 9 AM — quietNov 3, 1 PM — quietNov 3, 5 PM — quietNov 3, 9 PM — quietNov 4, 1 AM — quietNov 4, 5 AM — quietNov 4, 9 AM — quietNov 4, 1 PM — quietNov 4, 5 PM — quietNov 4, 9 PM — quietNov 5, 1 AM — quietNov 5, 5 AM — quietNov 5, 9 AM — quietNov 5, 1 PM — quietNov 5, 5 PM — quietNov 5, 9 PM — quietNov 6, 1 AM — quietNov 6, 5 AM — quietNov 6, 9 AM — quietNov 6, 1 PM — quietNov 6, 5 PM — quietNov 6, 9 PM — quietNov 7, 1 AM — quietNov 7, 5 AM — quietNov 7, 9 AM — quietNov 7, 1 PM — quietNov 7, 5 PM — quietNov 7, 9 PM — quietNov 8, 1 AM — quietNov 8, 5 AM — quietNov 8, 9 AM — quietNov 8, 1 PM — quietNov 8, 5 PM — quietNov 8, 9 PM — quietNov 9, 1 AM — quietNov 9, 5 AM — quietNov 9, 9 AM — quietNov 9, 1 PM — quietNov 9, 5 PM — quietNov 9, 9 PM — quietNov 10, 1 AM — quietNov 10, 5 AM — quietNov 10, 9 AM — quietNov 10, 1 PM — quietNov 10, 5 PM — quietNov 10, 9 PM — quietNov 11, 1 AM — quietNov 11, 5 AM — quietNov 11, 9 AM — quietNov 11, 1 PM — quietNov 11, 5 PM — quietNov 11, 9 PM — quietYesterday, 1 AM — quietYesterday, 5 AM — quietYesterday, 9 AM — quietYesterday, 1 PM — quietYesterday, 5 PM — quietYesterday, 9 PM — quietToday, 1 AM — quietToday, 5 AM — quietToday, 9 AM — quietToday, 1 PM — quietToday, 5 PM — quietToday, 9 PM — quiet 12
Oct 31Nov 2Nov 4Nov 6Nov 8Nov 10now · 10:17 PM ET
  1. 2

    Ternus says Apple won't 'ship AI for AI's sake'

    An updated version of the Wired piece surfaces Ternus's comments that Apple will not chase AI features for their own sake, that Tim Cook remains 'available to help wherever I ask' on policy matters, and that Ternus has not yet met President Trump.

    “doesn't want to ship AI for AI's sake…”
    — John Ternus

    1. 1 outlet first by Wired, 13d ago · read ↗

  2. 1

    Wired profiles Ternus as a continuity-focused 'product guy'

    Steven Levy's profile describes Ternus as a deep Apple insider uninterested in outside management ideas, positioning himself as a steward of Apple's existing direction rather than a reformer like Microsoft's Satya Nadella.

    “But I've always felt like sort of a student of Steve's teachings…”
    — John Ternus
  3. background

    Ternus unveils new touchscreen MacBook Pro in Los Angeles — At a low-key LA event, Ternus presented the first touchscreen Mac and restored the illuminated Apple logo, letting journalists and creators demo the laptop afterward.

  4. background

    Ternus becomes Apple CEO after 25 years at the company — Ternus, previously Apple's product engineering chief, was named CEO; by the time of the Wired profile he had held the role for under two months.