Apple Watch Ultra 4 hits $699.99 in first major discount since launch
Amazon cuts the new flagship smartwatch by $99, matching expectations for early-season Black Friday pricing.
What to know
- Apple Watch Ultra 4 reaches $699.99 on Amazon—its first major discount since September launch, $99 off the $799 list.
- Previous-generation Ultra 3 also discounted to $649 ($150 off), matching last year's Black Friday patterns.
- Deal trackers expect price volatility through the 2026 Black Friday season, with $120 discounts possible but $99 cuts more likely across the Ultra 4 lineup.
- Discounts arrive just ahead of peak holiday shopping season, with both models maintaining 4.7–4.8 star Amazon ratings.
“At $649 on Amazon, this is a notable discount on a premium Apple wearable that's built for outdoor use and serious training.”
Android Authority, Tech outlet · Android Authority ↗
Amazon RetailerApple ManufacturerAndroid Authority Tech deals outlet9to5Toys Deal tracking outlet
How it unfolded 4 developments, newest first · click a bar or a number to jump articlesposts
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Apple Watch Ultra 4 gets first major price cut to $699.99
The new Ultra 4 receives its first significant discount since launch, dropping $99 to $699.99 on Amazon—12% off the $799 list price and the best deal of the year.
“The Apple Watch Ultra 4 just got its first big price cut since launch, and it's a strong one.”
— Android Authority -
1 outlet first by Android Authority, 13d ago · read ↗
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Amazon has slashed $100 off the new Apple Watch Ultra 4, matching the lowest price on record. https:// appleinsider.com/articles/26/1 1/02/amazon-slashes-apple-watch-ultra-4-to-all-time-best-69999-price?utm_medium=social&utm_source=mastodon
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Deal trackers forecast Black Friday volatility for Ultra 4
9to5Toys reports the $99 discount matches the previous year's Black Friday deals on the Ultra 3, and expects pricing to fluctuate through the season with possible deeper cuts.
“While there is certainly a chance we see the new Ultra 4 down lower than this in the coming weeks, there is no way to say for sure. Something like $120 off is possible, but it is more likely to see a larger collection of configurations drop right down to $699.”
— 9to5Toys -
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Apple Watch Ultra 3 drops to $649 with $150 off
Amazon cuts the Ultra 3 from $799 to $649, a 19% discount on the GPS+Cellular titanium model with Alpine Loop.
“Amazon just knocked $150 off the Apple Watch Ultra 3, dropping it from its $799 recommended retail price to $649.”
— Android Authority -
1 outlet first by Trusted Reviews, 13d ago · read ↗
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1 outlet first by Android Authority, 13d ago · read ↗
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New Black Apple Watch Ultra 4 just dropped back to all-time low at nearly $100 off https:// 9to5toys.com/2026/10/30/new-bl ack-apple-watch-ultra-4-best-price/?utm_source=flipboard&utm_medium=activitypub Posted into Apple Deals @ apple-deals-9to5mac
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Apple Watch Ultra 3 discounted to lowest price on Amazon
The previous-generation Ultra 3 reaches its lowest price at an unspecified discount on Amazon.
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3 outlets first by MacRumors, 12d ago · also AppleInsider, The Verge · read ↗
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2 outlets first by AndroidPure, 13d ago · also 9to5Toys · read ↗
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Apple Watch Ultra 4 launches at $799 — Apple releases the Ultra 4, its flagship outdoor smartwatch with up to 50 hours battery life, dual-frequency GPS, and satellite safety features.