conv.

All stories
CultureQuiet 12d · day 14

Jay-Z, Daddy Yankee Lead Week's Smartest Music Marketing Moves

Recent campaigns show announcement itself can be primary content strategy.

newest coverage 12d agosummary written 11d ago3 pieces MastodonNewswiresGoogle News

What to know

  • Forbes analysis highlights Jay-Z and Daddy Yankee as exemplars of effective music marketing strategy.
  • Key insight: announcement strategy itself functions as primary content in modern music marketing.
  • Recent campaigns demonstrate evolution in how music industry deploys marketing announcements.

“Recent music marketing campaigns demonstrated that the announcement itself can serve as primary content.”

Olivia Shalhoup, Forbes contributor · Forbes ↗ · Oct 30

Jay-Z Musician/entrepreneurDaddy YankeeDaddy Yankee MusicianOlivia Shalhoup Forbes contributor

How it unfolded 1 development · click the chart to see its coverage articlesposts

Peak 2 pieces in 3h at Oct 31, 5 PM; 3 pieces over 14 days (2 articles · 1 post) Oct 30, 11 AM — 1 piece · 1 article — Google News 1Oct 30, 2 PM — quietOct 30, 5 PM — quietOct 30, 8 PM — quietOct 30, 11 PM — quietOct 31, 2 AM — quietOct 31, 5 AM — quietOct 31, 8 AM — quietOct 31, 11 AM — quietOct 31, 2 PM — quietOct 31, 5 PM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Oct 31, 8 PM — quietOct 31, 11 PM — quietNov 1, 1 AM — quietNov 1, 4 AM — quietNov 1, 7 AM — quietNov 1, 10 AM — quietNov 1, 1 PM — quietNov 1, 4 PM — quietNov 1, 7 PM — quietNov 1, 10 PM — quietNov 2, 1 AM — quietNov 2, 4 AM — quietNov 2, 7 AM — quietNov 2, 10 AM — quietNov 2, 1 PM — quietNov 2, 4 PM — quietNov 2, 7 PM — quietNov 2, 10 PM — quietNov 3, 1 AM — quietNov 3, 4 AM — quietNov 3, 7 AM — quietNov 3, 10 AM — quietNov 3, 1 PM — quietNov 3, 4 PM — quietNov 3, 7 PM — quietNov 3, 10 PM — quietNov 4, 1 AM — quietNov 4, 4 AM — quietNov 4, 7 AM — quietNov 4, 10 AM — quietNov 4, 1 PM — quietNov 4, 4 PM — quietNov 4, 7 PM — quietNov 4, 10 PM — quietNov 5, 1 AM — quietNov 5, 4 AM — quietNov 5, 7 AM — quietNov 5, 10 AM — quietNov 5, 1 PM — quietNov 5, 4 PM — quietNov 5, 7 PM — quietNov 5, 10 PM — quietNov 6, 1 AM — quietNov 6, 4 AM — quietNov 6, 7 AM — quietNov 6, 10 AM — quietNov 6, 1 PM — quietNov 6, 4 PM — quietNov 6, 7 PM — quietNov 6, 10 PM — quietNov 7, 1 AM — quietNov 7, 4 AM — quietNov 7, 7 AM — quietNov 7, 10 AM — quietNov 7, 1 PM — quietNov 7, 4 PM — quietNov 7, 7 PM — quietNov 7, 10 PM — quietNov 8, 1 AM — quietNov 8, 4 AM — quietNov 8, 7 AM — quietNov 8, 10 AM — quietNov 8, 1 PM — quietNov 8, 4 PM — quietNov 8, 7 PM — quietNov 8, 10 PM — quietNov 9, 1 AM — quietNov 9, 4 AM — quietNov 9, 7 AM — quietNov 9, 10 AM — quietNov 9, 1 PM — quietNov 9, 4 PM — quietNov 9, 7 PM — quietNov 9, 10 PM — quietNov 10, 1 AM — quietNov 10, 4 AM — quietNov 10, 7 AM — quietNov 10, 10 AM — quietNov 10, 1 PM — quietNov 10, 4 PM — quietNov 10, 7 PM — quietNov 10, 10 PM — quietNov 11, 1 AM — quietNov 11, 4 AM — quietNov 11, 7 AM — quietNov 11, 10 AM — quietNov 11, 1 PM — quietNov 11, 4 PM — quietNov 11, 7 PM — quietNov 11, 10 PM — quietYesterday, 1 AM — quietYesterday, 4 AM — quietYesterday, 7 AM — quietYesterday, 10 AM — quietYesterday, 1 PM — quietYesterday, 4 PM — quietYesterday, 7 PM — quietYesterday, 10 PM — quiet 1
Oct 31Nov 1Nov 2Nov 3Nov 4Nov 5Nov 6Nov 7Nov 8Nov 9Nov 10Nov 11now · 1:21 AM ET
  1. 1

    Forbes identifies Jay-Z, Daddy Yankee as leaders in music marketing

    Forbes contributor Olivia Shalhoup published analysis of recent music marketing campaigns, highlighting Jay-Z and Daddy Yankee among the week's smartest moves and noting that announcement strategy itself serves as primary content.

    1. 2 outlets Jay-Z, Daddy Yankee And The Week’s Smartest Marketing Moves

      first by Forbes Business, 12d ago · also Yahoo