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BusinessQuiet 13d · day 13

Dutch entrepreneurs create vegan alternatives for condoms, lubricants, and sex toys

On World Vegan Day, businesses in the Netherlands market intimate products free of animal products and microplastics to environmentally conscious consumers.

newest coverage 12d agosummary written 12d ago3 pieces NewswiresMastodonGoogle News

What to know

  • Dutch entrepreneurs are building sexual wellness businesses that cater to vegans seeking products free of animal-derived ingredients like milk proteins and beeswax.
  • Consumers view intimate product choices as an extension of their vegan commitment and environmental concerns, including avoiding microplastics.
  • Companies like LieLei and Aia use sustainable, plant-based materials—plant-derived glycerin, recycled plastic, and glass—reflecting broader demand for ethical consumption.

“For a lot of people it's getting more and more important to buy something that is sustainable or is vegan.”

Lieke Warmoeskerken, Founder, LieLei · Philadelphia Inquirer ↗

Lieke Warmoeskerken Founder, LieLei sexual wellness brandSimone Kuijer Founder, Aia sexual wellness brandStephanie Heerema Vegan consumer

How it unfolded 1 development · click the chart to see its coverage articlesposts

Peak 3 pieces in 3h at Nov 1, 1 AM; 3 pieces over 13 days (2 articles · 1 post) Nov 1, 1 AM — 3 pieces · 2 articles · 1 post — Google News 1, Newswires 1, Mastodon 1Nov 1, 3 AM — quietNov 1, 6 AM — quietNov 1, 9 AM — quietNov 1, 12 PM — quietNov 1, 3 PM — quietNov 1, 6 PM — quietNov 1, 9 PM — quietNov 2, 12 AM — quietNov 2, 3 AM — quietNov 2, 6 AM — quietNov 2, 9 AM — quietNov 2, 12 PM — quietNov 2, 3 PM — quietNov 2, 6 PM — quietNov 2, 9 PM — quietNov 3, 12 AM — quietNov 3, 3 AM — quietNov 3, 6 AM — quietNov 3, 9 AM — quietNov 3, 12 PM — quietNov 3, 3 PM — quietNov 3, 6 PM — quietNov 3, 9 PM — quietNov 4, 12 AM — quietNov 4, 3 AM — quietNov 4, 6 AM — quietNov 4, 9 AM — quietNov 4, 12 PM — quietNov 4, 3 PM — quietNov 4, 6 PM — quietNov 4, 9 PM — quietNov 5, 12 AM — quietNov 5, 3 AM — quietNov 5, 6 AM — quietNov 5, 9 AM — quietNov 5, 12 PM — quietNov 5, 3 PM — quietNov 5, 6 PM — quietNov 5, 9 PM — quietNov 6, 12 AM — quietNov 6, 3 AM — quietNov 6, 6 AM — quietNov 6, 9 AM — quietNov 6, 12 PM — quietNov 6, 3 PM — quietNov 6, 6 PM — quietNov 6, 9 PM — quietNov 7, 12 AM — quietNov 7, 3 AM — quietNov 7, 6 AM — quietNov 7, 9 AM — quietNov 7, 12 PM — quietNov 7, 3 PM — quietNov 7, 6 PM — quietNov 7, 9 PM — quietNov 8, 12 AM — quietNov 8, 3 AM — quietNov 8, 6 AM — quietNov 8, 9 AM — quietNov 8, 12 PM — quietNov 8, 3 PM — quietNov 8, 6 PM — quietNov 8, 9 PM — quietNov 9, 12 AM — quietNov 9, 3 AM — quietNov 9, 6 AM — quietNov 9, 9 AM — quietNov 9, 12 PM — quietNov 9, 3 PM — quietNov 9, 6 PM — quietNov 9, 9 PM — quietNov 10, 12 AM — quietNov 10, 3 AM — quietNov 10, 6 AM — quietNov 10, 9 AM — quietNov 10, 12 PM — quietNov 10, 3 PM — quietNov 10, 6 PM — quietNov 10, 9 PM — quietNov 11, 12 AM — quietNov 11, 3 AM — quietNov 11, 6 AM — quietNov 11, 9 AM — quietNov 11, 12 PM — quietNov 11, 3 PM — quietNov 11, 6 PM — quietNov 11, 9 PM — quietYesterday, 12 AM — quietYesterday, 3 AM — quietYesterday, 6 AM — quietYesterday, 9 AM — quietYesterday, 12 PM — quietYesterday, 3 PM — quietYesterday, 6 PM — quietYesterday, 9 PM — quietToday, 12 AM — quietToday, 3 AM — quietToday, 6 AM — quietToday, 9 AM — quietToday, 12 PM — quietToday, 3 PM — quietToday, 6 PM — quiet 1
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  1. background

    Vegans in Netherlands adopt comprehensive animal-free lifestyle including intimate products — Consumers like Stephanie Heerema, 28, are seeking vegan alternatives across all categories—from birth control (which often contains lactose) to lubricants and vibrators made with recycled plastic—to eliminate animal products and reduce environmental impact, including microplastic pollution.

  2. background

    Wageningen University study shows Dutch meat consumption declining for second consecutive year — A recent study documents declining meat consumption in the Netherlands, providing context for the broader shift toward vegan alternatives.

  3. background

    Kuijer creates Aia, an all-vegan sexual wellness brand in Amsterdam — Simone Kuijer, 30, developed her Aia brand after learning that coconut oil—which she had been using as lubricant—could damage latex condoms and interfere with body pH balance. Aia products include plant-derived glycerin lubricant and massage oil candles made without beeswax, manufactured sustainably near Amsterdam.

  4. 1

    Warmoeskerken launches LieLei, a vegan sexual wellness brand in Rotterdam

    Entrepreneur Lieke Warmoeskerken founded LieLei to educate consumers that condoms, lubricants, and vibrators can contain animal products. The company focuses on erotic products that are vegan, environmentally friendly, and ethically produced.

    “You think about what you put in your mouth, so why don't you think about what you've put on your body?”
    — Lieke Warmoeskerken

Also covered reported alongside — the timeline has no entry for these yet

  1. 2 outlets For vegans, it's not just what's on the dinner plate, but also what happens after the dinner date

    first by Philadelphia Inquirer, 12d ago · also AP News