conv.

All stories
AIQuiet 8d · day 11

Apple's John Ternus defends slower, human-first approach to AI and Siri

In a Wired interview, Apple's hardware chief says the company won't add AI features just to keep pace with rivals, addressing the delayed Siri overhaul.

newest coverage 7d agosummary written 9d ago13 pieces NewswiresXGoogle NewsMastodon

What to know

  • Apple CEO John Ternus told Wired that Apple will not add AI features merely to match competitors, favoring practical, user-driven implementation.
  • The comments follow delays to Apple's revamped Siri, which was unveiled at WWDC in June and began beta rollout on September 14.
  • Apple's new Siri combines on-device processing and Private Cloud Compute, with foundation models developed in collaboration with Google's Gemini technology.
  • Ternus argued AI agents may simplify tasks like booking taxis or ordering food but won't eliminate the human-driven work of building products and apps.

John TernusJohn Ternus Apple CEO (per coverage)Steven Levy Wired journalist

Apple's John Ternus defends slower, human-first approach to AI and Siri
x.com

How it unfolded 2 developments, newest first · click a bar or a number to jump articlesposts

Peak 5 pieces in 3h at Oct 31, 2 PM; 13 pieces over 11 days (10 articles · 3 posts) Oct 30, 11 PM — 4 pieces · 3 articles · 1 post — Newswires 3, X 1Oct 31, 2 AM — quietOct 31, 5 AM — quietOct 31, 8 AM — quietOct 31, 11 AM — quietOct 31, 2 PM — 5 pieces · 5 articles — Google News 5Oct 31, 5 PM — quietOct 31, 8 PM — quietOct 31, 11 PM — quietNov 1, 1 AM — quietNov 1, 4 AM — quietNov 1, 7 AM — quietNov 1, 10 AM — quietNov 1, 1 PM — quietNov 1, 4 PM — quietNov 1, 7 PM — quietNov 1, 10 PM — quietNov 2, 1 AM — quietNov 2, 4 AM — quietNov 2, 7 AM — quietNov 2, 10 AM — quietNov 2, 1 PM — 1 piece · 1 post — X 1Nov 2, 4 PM — quietNov 2, 7 PM — quietNov 2, 10 PM — quietNov 3, 1 AM — quietNov 3, 4 AM — 1 piece · 1 article — Newswires 1Nov 3, 7 AM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Nov 3, 10 AM — quietNov 3, 1 PM — quietNov 3, 4 PM — quietNov 3, 7 PM — quietNov 3, 10 PM — quietNov 4, 1 AM — quietNov 4, 4 AM — quietNov 4, 7 AM — quietNov 4, 10 AM — quietNov 4, 1 PM — quietNov 4, 4 PM — quietNov 4, 7 PM — quietNov 4, 10 PM — quietNov 5, 1 AM — quietNov 5, 4 AM — quietNov 5, 7 AM — quietNov 5, 10 AM — quietNov 5, 1 PM — quietNov 5, 4 PM — quietNov 5, 7 PM — quietNov 5, 10 PM — quietNov 6, 1 AM — quietNov 6, 4 AM — quietNov 6, 7 AM — quietNov 6, 10 AM — quietNov 6, 1 PM — quietNov 6, 4 PM — quietNov 6, 7 PM — quietNov 6, 10 PM — quietNov 7, 1 AM — quietNov 7, 4 AM — quietNov 7, 7 AM — quietNov 7, 10 AM — quietNov 7, 1 PM — quietNov 7, 4 PM — quietNov 7, 7 PM — quietNov 7, 10 PM — quietNov 8, 1 AM — quietNov 8, 4 AM — quietNov 8, 7 AM — quietNov 8, 10 AM — quietNov 8, 1 PM — quietNov 8, 4 PM — quietNov 8, 7 PM — quietNov 8, 10 PM — quietNov 9, 1 AM — quietNov 9, 4 AM — quietNov 9, 7 AM — quietNov 9, 10 AM — quietNov 9, 1 PM — quietNov 9, 4 PM — quietNov 9, 7 PM — quietNov 9, 10 PM — quietYesterday, 1 AM — quietYesterday, 4 AM — quietYesterday, 7 AM — quietYesterday, 10 AM — quietYesterday, 1 PM — quietYesterday, 4 PM — quietYesterday, 7 PM — quietYesterday, 10 PM — quietToday, 1 AM — quietToday, 4 AM — quiet 12
Oct 31Nov 1Nov 2Nov 3Nov 4Nov 5Nov 6Nov 7Nov 8Nov 9now · 5:43 AM ET
  1. 2

    Ternus says Apple won't 'ship AI for AI's sake'

    Coverage of the same Wired interview spread, with Ternus reiterating that Apple will not introduce AI features simply to match competitors and that product development remains a human-driven process.

    “Don't want to ship AI for AI's sake…”
    — John Ternus
    1. 4 outlets John Ternus Bets Apple's AI on the Device

      first by GitHub, 10d ago · also ET Enterprise AI, Brief IA, The Economic Times

      3 more headlines
    2. 2 outlets Apple CEO John Ternus says company won't introduce AI features just to match rivals

      first by Storyboard18, 11d ago · also Moneycontrol

      1 more headline

    • John Ternus answers investor question on where Apple is at with consumer AI agent capabilities:

      @joannasternX8d agoview on X ↗
  2. 1

    Social post highlights Ternus's human-centered design comment

    An account reposted Ternus's remark that product creation remains a human activity even as AI assistants take on more tasks.

    “The creation of products is a deeply human and personal thing, something that we love to do.”
    — John Ternus

    • Apple CEO John Ternus believes that, while AI can be useful, Apple products should continue to be designed primarily by humans and not AI. “The creation of products is a deeply human and personal thing, something that we love to do.”

      @pubityX11d agoview on X ↗
  3. background

    Ternus explains Apple's AI strategy and Siri delays to Wired — In an interview with Wired's Steven Levy, Apple CEO John Ternus said AI should improve user experience without becoming the center of attention, and defended the company's pace on Siri.

  4. background

    Revamped Siri enters beta rollout — After earlier delays, Apple's new Siri, combining on-device processing, Private Cloud Compute and Google Gemini-based foundation models, began rolling out in beta.

  5. background

    Apple unveils revamped Siri at WWDC — The upgraded Siri was designed to understand personal context, read on-screen information, handle complex queries and perform cross-app tasks.

What people are saying 0 voices from 0 sites · best of 2 · verbatim