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BusinessQuiet 13d · day 13

Affle acquires Israeli ad-tech firm Perion for $420M in all-cash deal

India's Affle buys Perion Network to expand its programmatic advertising business into developed markets.

newest coverage 12d agosummary written 11d ago14 pieces NewswiresGoogle News

What to know

  • Affle, a GIC-backed Indian ad-tech company, is acquiring Perion Network for $420 million in an all-cash deal.
  • Perion, once valued at over $1 billion, is experiencing a steep valuation decline through this transaction.
  • The deal positions Affle to expand its CPCU (cost-per-completed-view) advertising business into developed markets.

Affle Acquirer, Indian ad-tech companyPerion Network Target company, Israeli ad-tech firmGIC Backer of Affle

How it unfolded 1 development · click the chart to see its coverage articles

Peak 13 pieces in 3h at Nov 1, 5 AM; 14 pieces over 13 days (14 articles) Nov 1, 5 AM — 13 pieces · 13 articles — Google News 13Nov 1, 8 AM — 1 piece · 1 article — Newswires 1Nov 1, 11 AM — quietNov 1, 2 PM — quietNov 1, 5 PM — quietNov 1, 8 PM — quietNov 1, 11 PM — quietNov 2, 2 AM — quietNov 2, 5 AM — quietNov 2, 8 AM — quietNov 2, 11 AM — quietNov 2, 2 PM — quietNov 2, 5 PM — quietNov 2, 8 PM — quietNov 2, 11 PM — quietNov 3, 2 AM — quietNov 3, 5 AM — quietNov 3, 8 AM — quietNov 3, 11 AM — quietNov 3, 2 PM — quietNov 3, 5 PM — quietNov 3, 8 PM — quietNov 3, 11 PM — quietNov 4, 2 AM — quietNov 4, 5 AM — quietNov 4, 8 AM — quietNov 4, 11 AM — quietNov 4, 2 PM — quietNov 4, 5 PM — quietNov 4, 8 PM — quietNov 4, 11 PM — quietNov 5, 2 AM — quietNov 5, 5 AM — quietNov 5, 8 AM — quietNov 5, 11 AM — quietNov 5, 2 PM — quietNov 5, 5 PM — quietNov 5, 8 PM — quietNov 5, 11 PM — quietNov 6, 2 AM — quietNov 6, 5 AM — quietNov 6, 8 AM — quietNov 6, 11 AM — quietNov 6, 2 PM — quietNov 6, 5 PM — quietNov 6, 8 PM — quietNov 6, 11 PM — quietNov 7, 2 AM — quietNov 7, 5 AM — quietNov 7, 8 AM — quietNov 7, 11 AM — quietNov 7, 2 PM — quietNov 7, 5 PM — quietNov 7, 8 PM — quietNov 7, 11 PM — quietNov 8, 2 AM — quietNov 8, 5 AM — quietNov 8, 8 AM — quietNov 8, 11 AM — quietNov 8, 2 PM — quietNov 8, 5 PM — quietNov 8, 8 PM — quietNov 8, 11 PM — quietNov 9, 2 AM — quietNov 9, 5 AM — quietNov 9, 8 AM — quietNov 9, 11 AM — quietNov 9, 2 PM — quietNov 9, 5 PM — quietNov 9, 8 PM — quietNov 9, 11 PM — quietNov 10, 2 AM — quietNov 10, 5 AM — quietNov 10, 8 AM — quietNov 10, 11 AM — quietNov 10, 2 PM — quietNov 10, 5 PM — quietNov 10, 8 PM — quietNov 10, 11 PM — quietNov 11, 2 AM — quietNov 11, 5 AM — quietNov 11, 8 AM — quietNov 11, 11 AM — quietNov 11, 2 PM — quietNov 11, 5 PM — quietNov 11, 8 PM — quietNov 11, 11 PM — quietYesterday, 2 AM — quietYesterday, 5 AM — quietYesterday, 8 AM — quietYesterday, 11 AM — quietYesterday, 2 PM — quietYesterday, 5 PM — quietYesterday, 8 PM — quietYesterday, 11 PM — quietToday, 2 AM — quietToday, 5 AM — quietToday, 8 AM — quietToday, 11 AM — quietToday, 2 PM — quietToday, 5 PM — quietToday, 8 PM — quiet 1
Nov 2Nov 3Nov 4Nov 5Nov 6Nov 7Nov 8Nov 9Nov 10Nov 11yesterdaynow · 9:55 PM ET
  1. 1

    Affle announces definitive merger agreement to acquire Perion for $420M

    Affle, a GIC-backed Indian ad-tech company, entered into a definitive merger agreement to acquire Israel's Perion Network for approximately $420 million in an all-cash deal. The acquisition is designed to scale Affle's CPCU business across developed markets.

    1. 5 outlets Affle acquires Perion Network for $420m

      first by Globes - Israel Business News, 12d ago · also VCCircle, Seeking Alpha, TradingView, Indian Television Dot Com

      5 more headlines
    2. 3 outlets Affle Acquires Perion For $420 Million, Because ‘Synergies’

      first by AdExchanger, 12d ago · also Kalkine Media, CTech

      2 more headlines
    2 more claims →