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Apple is prototyping a screenless fitness tracker to rival Whoop

Details emergeInternal 'technology investigation', no launch decision

2 Sep 22 12:27 PM · 1d ago · 1 article · 1 source · development 2 of 3

Follow-up reporting describes the project internally as a 'technology investigation,' notes prototypes have a fabric band with a sensor-equipped computing module, and says Apple has not committed to shipping the product; an Apple spokesperson declined to comment.

Details emerge: internal 'technology investigation', no launch decision
MacRumors

“The work remains in an early stage that Apple internally calls a technology investigation.”

Investing.com, citing Bloomberg

Tim CookTim Cook Apple Executive ChairmanEddy CueEddy Cue Apple services chief, head of health teamsMark Gurman Bloomberg reporterWhoop Fitness wearable maker

The whole story articlesposts the bright band is this development · numbered dots are the others · click one to jump

Peak 41 pieces in one hour at Sep 22, 12 PM; 63 pieces over 38 hours (54 articles · 9 posts) Sep 22, 12 PM — 41 pieces · 40 articles · 1 post — Newswires 25, Google News 15, Hacker News 1Sep 22, 1 PM — 7 pieces · 4 articles · 3 posts — Mastodon 3, Newswires 2, Bluesky 1, +1 moreSep 22, 2 PM — quietSep 22, 3 PM — 4 pieces · 3 articles · 1 post — Google News 2, Mastodon 1, Newswires 1Sep 22, 4 PM — quietSep 22, 5 PM — 2 pieces · 1 article · 1 post — Bluesky 1, Newswires 1Sep 22, 6 PM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Sep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — 1 piece · 1 article — Newswires 1Sep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — 1 piece · 1 post — Bluesky 1Yesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — 2 pieces · 2 articles — Google News 1, Newswires 1Yesterday, 11 AM — 1 piece · 1 article — Newswires 1Yesterday, 12 PM — quietYesterday, 1 PM — 1 piece · 1 post — Bluesky 1Yesterday, 2 PM — quietYesterday, 3 PM — 1 piece · 1 article — Newswires 1Yesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quiet 1–3
1–3Details emerge: internal 'technology…
4 PMyesterday8 AM4 PMnow · 2:04 AM ET

Reported in the same hours no headline names this development itself — these 2 claims were published in its stretch

  1. 5 outlets Apple explores screenless fitness tracker similar to Whoop - Bloomberg

    first by Investing.com News, 1d ago · also Investing.com Canada, Investing.com India, Firstpost, Bloomberg Tech

    3 more headlines
  2. 1 outlet Apple’s Bold Move: A Screenless “Watch Air” Challenges Fitness Band Leaders

    first by freeyork, 1d ago

All 3 developments of Apple is prototyping a screenless fitness tracker to rival… →

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