Apple is prototyping a screenless fitness tracker to rival Whoop
Bloomberg reports Apple has built early prototypes of a display-free wrist band, but has not committed to releasing it.
What to know
- Bloomberg reports Apple is building prototypes of a screenless, Whoop-like fitness band with a fabric strap and sensor module.
- Tim Cook and services chief Eddy Cue are said to back the project, but Apple has made no decision on whether to release it.
- Internally called a 'technology investigation'; if it proceeds, launch would not happen before 2028, after Apple's planned AI smart glasses and camera-equipped AirPods.
- Apple declined to comment on the report.
Tim Cook Apple Executive Chairman
Eddy Cue Apple services chief, head of health teamsMark Gurman Bloomberg reporterWhoop Fitness wearable maker
How it unfolded 3 developments, newest first · click a bar or a number to jump articlesposts
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Reports place any launch at 2028 or later, after AI glasses
Outlets summarizing the Bloomberg scoop note that Cook and Cue are personally interested in the device, that Cue now leads Apple's health teams and favors simpler interfaces like Whoop and Oura, and that a release would not arrive before 2028, after Apple's planned AI smart glasses and camera-equipped AirPods.
“Apple has apparently been "exploring" the category for months and has developed prototypes, but hasn't decided whether the project will move forward.”
— MacRumors, summarizing Bloomberg report · source -
first by Business Standard, 1d ago · also Business Today, Neowin, Digital Trends, MacRumors, MacRumors Forums, The Verge +1
6 more headlines
- Apple's next big health gadget could be a screenless fitness band Business Today · 1d ago
- Apple is reportedly working on its own screenless fitness band to compete with Whoop Neowin · 1d ago
- Apple's next wearable bet could be a screen-less fitness band to rival Whoop and Fitbit Air Digital Trends · 1d ago
- Apple Testing Prototypes of Whoop-Like Screenless Fitness Band MacRumors · 1d ago
- Apple is reportedly working on a Whoop-like fitness tracker Mastodon · 1d ago
- Apple's Next Major Health Gadget Could Be Whoop-Like Screenless Fitness Band NDTV · 1d ago
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Apple is reportedly screenless fitness tracker prototypes similar to Whoop products and Google's new Fitbit Air https://www. thurrott.com/apple/341917/appl e-is-reportedly-working-on-screenless-fitness-tracker # apple # wearables # technology
2 more of the top 3 · 5 posts in this stretch
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Apple may be developing a new fitness tracker as part of its new generation of hardware devices. #Techcrunch #breakingnews #news #othur
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NEW: Apple is developing a Whoop competitor. https://www. bloomberg.com/news/articles/20 26-09-22/apple-is-developing-new-fitness-tracker-aimed-at-rivaling-whoop?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDA5NjY2OCwiZXhwIjoxNzkwNzAxNDY4LCJhcnRpY2xlSWQiOiJUTEg1UVhLSzNOWTkwMCIsImJjb25…
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Details emergeInternal 'technology investigation', no launch decision
Follow-up reporting describes the project internally as a 'technology investigation,' notes prototypes have a fabric band with a sensor-equipped computing module, and says Apple has not committed to shipping the product; an Apple spokesperson declined to comment.
“The work remains in an early stage that Apple internally calls a technology investigation.”
— Investing.com, citing Bloomberg -
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Bloomberg reports Apple building a screenless Whoop-style tracker
Mark Gurman's Bloomberg report says Apple is developing a screenless health and fitness tracker similar to Whoop's wrist-worn device as part of a broader rethink of its wearables lineup.
“Apple Inc. is developing a screenless health and fitness tracker similar to Whoop Inc.'s wrist-worn device, part of an effort to rethink its smartwatch lineup and add new wearable technologies.”
— Bloomberg (Mark Gurman) -
first by The Hans India, 1d ago · also PYMNTS, Thurrott, Cult of Mac, The Tech Portal, iThinkDifferent, iPhone in Canada +10
17 more headlines
- Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches PYMNTS · 1d ago
- Apple is Reportedly Working on Screenless Fitness Tracker Thurrott · 1d ago
- Apple's screenless fitness tracker might someday replace your Apple Watch Cult of Mac · 1d ago
- Apple is developing a screenless fitness tracker to take on Whoop, expected by 2028 The Tech Portal · 1d ago
- Apple Is Prototyping a Screenless Fitness Tracker to Rival Whoop iThinkDifferent · 1d ago
- Apple Is Working on a Screenless Fitness Tracker to Rival Whoop iPhone in Canada · 1d ago
- Sources: Apple is developing prototypes for a screenless health and fitness tracker similar to Whoop but hasn't decided whether to release the product Bloomberg · 1d ago
- Apple working on Whoop-style screenless fitness tracker, per report 9to5Mac · 1d ago
- Apple is developing screenless fitness tracker: report Seeking Alpha · 1d ago
- Apple developing new fitness tracker aimed at rivalling Whoop — Bloomberg The Edge Malaysia · 1d ago
- Apple could take on Whoop with a new fitness tracker, report says TechCrunch · 1d ago
- Apple could follow Google into the screenless fitness tracker race Android Authority · 1d ago
- Apple Is Reportedly Developing a Screenless Fitness Tracker CNET · 1d ago
- Apple is building a screenless Whoop rival, but it may not launch before 2028 Times of India · 1d ago
- Apple Reportedly Developing Screen-Free Fitness Tracker to Rival Whoop TechRepublic · 14h ago
- Apple tipped to release screenless fitness tracker to rival Fitbit Air, Garmin Cirqa and Whoop — here's what we know Tom's Guide · 13h ago
- Apple Explores Screenless Fitness Tracker to Rival Whoop Bloomberg Tech · 9h ago
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5 outlets first by Investing.com News, 1d ago · also Investing.com Canada, Investing.com India, Firstpost, Bloomberg Tech · read ↗
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