Hacker News discussion criticizes OpenAI's ad tactics as manipulative
2 Today 8:32 AM · 14h ago · 2 articles · 2 posts · 10 comments · 3 sources · development 2 of 2
The story hit Hacker News' front page, drawing comments accusing OpenAI of using influencer marketing to launder its image and questioning the ethics and language ('prompting' influencers) of the campaign.
“So either influencers are automatons like LLMs who just do as their current-highest-bidder says based on a prompt (!), or in fact perhaps we skipped that bit and they're all LLMs, for convenience.”
rich_sashaOpenAI Subject of the investigationNatasha Badger Marketing/tech content creatorAmanda Acevedo Talent manager, G&B Digital ManagementThe Shade Room Meme/entertainment Instagram page (28M+ followers)Anthropic Competing AI company
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first by HN Frontpage, 14h ago · also Business Insider
What people said 16 voices · best of 17 · verbatim
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I just think we should quit trying to make non bankrupt openai happen. Its just not going to happen. We in the red states of America need to start lobbying our reps and senators to deal with this mess. I think the FBI should seriously consider doing a raid on a few openai datacenters, obviously you want ICE to be the physical presence with the…
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I don't even know if they need an influencer army. I am seeing people out on the streets deferring to ChatGPT for even basic things in a way that Google never achieved.I was at a hotel bar the other night and some guy kept bothering the bartender about what was on TV. Every time the bartender told him what they could do he went off for a few…
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Scam Altman and the company culture he shaped - that’s what you get when you put a shady marketing hype-guy in a position where an actual scientist (or at least benevolent human) is urgently needed.No wonder he relies on hype and manipulating social media mainly, as all actual scientists have left openAI years ago when they found out who Altman…
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> […] The company isn't asking influencers to assuage fears that a rogue AI could destroy humanity. Instead, it's prompting them to showcase why ChatGPT is "cool" […]Emphasis mine - ouch. So either influencers are automatons like LLMs who just do as their current-highest-bidder says based on a prompt (!), or in fact perhaps we skipped that bit and…
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It continued to blow my mind that the influencer industry is a thing that works.I'm not questioning it. I know it does. I just cannot wrap my head around it beyond the initial marketing angle (you cannot be interested in an article unless you know it exists).Eg I like to watch some pretty mainstream creators like mkbhd. Never was I actually…
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> Yes, if the product is seen as bad for the world, it won't sell. But it's pretty bad for people, and I don't know how you'd hide that for the people being harmed.That's not true. There are all kinds of products that benefit certain people, so sell, but are overall harmful to the world or a harmful to much larger number of people than those who…
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>>brainwash the population via YouTube,I like that you think that only one side is doing it. And without clear partner hashtags or sponsorship declarations neither [1].Seems like an obvious response from OpenAI ngl.[1]:
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And they only count the influencers who use the OpenAI's partner hashtags!US business model: go into billions of debt, brainwash the population via YouTube, Twitch, TikTok and Hacker News influencers. Intimidate foreign governments to allow the current snake oil. Wait a decade until you have minor profits and the stock price is through the roof…
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Have you seen the Japanese ads for chatgpt? The rapping is awful I don’t know if that’s because of Japanese rappers, AI lyrics or just the music itself it’s just so forced
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There are lots of products we know are bad for the world that still sell plenty well. Petroleum products (to include plastic), cigarettes, alcohol, guns, etc.People generally understand that all of the above are not clear absolute negatives. There are some positives to each. And to LLMs.
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there's a million companies that "enlist an influencer army". its typically just called "marketing in the 2020s".see: gambling, food delivery, ride sharing, video games, online therapy, etc
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Debatable.Many of the vocal critics claiming AI will make us all dumb and is terrible go "I have two Max subscriptions myself.." at some point in the discussion.
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I thought they’d learned their lesson when they changed their strategy (er... business model) and went after the enterprise market.But now ... this. I am clueless.
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I think the word you're looking for is propaganda. They're deliberately using propaganda to make you think happy thoughts.
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Why do they need real influencers? Don’t they own some of the world’s best AI models that are really good at generating content?
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All it will do is identify which influencers to ignore/block/blacklist at all costs.
All 2 developments of OpenAI floods Instagram and TikTok with paid influencer… →
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