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OpenAI floods Instagram and TikTok with paid influencer content for ChatGPT

Business Insider details OpenAI's influencer marketing strategy

1 Today 7:30 AM · 15h ago · 1 article · 1 post · 2 sources · development 1 of 2

Business Insider, after reviewing dozens of sponsored posts and interviewing six managers and creators, describes OpenAI's two-track strategy: selling enterprise tools to businesses and keeping consumers engaged with ChatGPT via lifestyle-oriented sponsored content from parenting, fitness and entrepreneurial creators.

Business Insider details OpenAI's influencer marketing strategy
businessinsider.com

“Creators are a crucial part of OpenAI's public relations. They're 'how people get information and learn about our products'”

OpenAI spokesperson

OpenAI Subject of the investigationNatasha Badger Marketing/tech content creatorAmanda Acevedo Talent manager, G&B Digital ManagementThe Shade Room Meme/entertainment Instagram page (28M+ followers)Anthropic Competing AI company

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  1. 1 outlet Inside OpenAI's influencer marketing strategy for ChatGPT

    first by Mastodon, 15h ago

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