BusinessQuiet 87d · day 88
MS NOW launches membership program for 'super fans' in September
The left-leaning cable news network aims to grow its digital business and monetize audiences beyond traditional cable viewers.
What to know
- MS NOW will launch a membership program on September 9 targeting its most engaged viewers and new digital audiences.
- The initiative aims to grow the network's digital business and create new revenue streams beyond traditional cable news viewers.
- The program was announced by President Rebecca Kutler in a staff memo first reported by Semafor.
Rebecca Kutler MS NOW PresidentMS NOW Cable news network
The record 3 articles and posts · last 30 days