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BusinessQuiet 5d · day 5

Nissan plans third production shift as hybrid Rogue launches

The Japanese automaker eyes nearly doubling U.S. output to 1 million vehicles annually with new e-Power hybrid technology.

newest coverage 5d agosummary written 4d ago3 pieces1 likes & upvotes NewswiresMastodon

What to know

  • Nissan is considering adding a third production shift at two U.S. plants, potentially nearly doubling annual output from 487,000 to 1 million vehicles.
  • The expansion is tied to the launch of the 2027 Rogue with e-Power hybrid technology, positioned as a competitor to the Toyota RAV4 hybrid in a segment where Toyota and Honda lead hybrid sales.
  • Nissan has ruled out building new factories, betting it can meet 80% U.S. manufacturing goals by 2030 through shift expansion at existing facilities.
  • Nissan's U.S. sales have grown about 10% through the first half of 2026, outpacing an industry-wide decline of 3%.

Christian Meunier Chairman of Nissan AmericasNissan Motor Japanese automaker

Nissan plans third production shift as hybrid Rogue launches
qz.com

How it unfolded 2 developments, newest first · click a bar or a number to jump articlesposts

Peak 3 pieces in two hours at Sep 21, 6 AM; 3 pieces over 5 days (2 articles · 1 post) Sep 21, 6 AM — 3 pieces · 2 articles · 1 post — Newswires 2, Mastodon 1Sep 21, 8 AM — quietSep 21, 10 AM — quietSep 21, 12 PM — quietSep 21, 2 PM — quietSep 21, 4 PM — quietSep 21, 6 PM — quietSep 21, 8 PM — quietSep 21, 10 PM — quietSep 22, 12 AM — quietSep 22, 2 AM — quietSep 22, 4 AM — quietSep 22, 6 AM — quietSep 22, 8 AM — quietSep 22, 10 AM — quietSep 22, 12 PM — quietSep 22, 2 PM — quietSep 22, 4 PM — quietSep 22, 6 PM — quietSep 22, 8 PM — quietSep 22, 10 PM — quietSep 23, 12 AM — quietSep 23, 2 AM — quietSep 23, 4 AM — quietSep 23, 6 AM — quietSep 23, 8 AM — quietSep 23, 10 AM — quietSep 23, 12 PM — quietSep 23, 2 PM — quietSep 23, 4 PM — quietSep 23, 6 PM — quietSep 23, 8 PM — quietSep 23, 10 PM — quietSep 24, 12 AM — quietSep 24, 2 AM — quietSep 24, 4 AM — quietSep 24, 6 AM — quietSep 24, 8 AM — quietSep 24, 10 AM — quietSep 24, 12 PM — quietSep 24, 2 PM — quietSep 24, 4 PM — quietSep 24, 6 PM — quietSep 24, 8 PM — quietSep 24, 10 PM — quietYesterday, 12 AM — quietYesterday, 2 AM — quietYesterday, 4 AM — quietYesterday, 6 AM — quietYesterday, 8 AM — quietYesterday, 10 AM — quietYesterday, 12 PM — quietYesterday, 2 PM — quietYesterday, 4 PM — quietYesterday, 6 PM — quietYesterday, 8 PM — quietYesterday, 10 PM — quietToday, 12 AM — quietToday, 2 AM — quietToday, 4 AM — quietToday, 6 AM — quietToday, 8 AM — quietToday, 10 AM — quietToday, 12 PM — quietToday, 2 PM — quiet 1–2
Sep 22Sep 23Sep 24yesterdaynow · 3:16 PM ET
  1. 1

    Meunier positions Rogue hybrid as RAV4 competitor without new factory investment

    Meunier stated that Nissan is aiming to build 80% of its U.S. retail volume domestically by 2030 and has ruled out constructing additional factories for now, arguing the company is well-equipped to succeed with existing capacity. He identified Toyota's RAV4 as the direct competitive target for the new Rogue e-Power.

    “I think we're very well equipped to succeed without major investment and a new factory and everything else. Maybe after 2030.”
    — Christian Meunier
    1. 1 outlet Nissan is eyeing a third production shift in Tennessee as its first U.S. hybrid Rogue launches

      first by Quartz, 5d ago

  2. background

    Nissan announces Rogue hybrid production timeline and sourcing strategy — Nissan will launch the gas-engine Rogue at the Tennessee plant in spring 2027, with U.S. manufacturing of the hybrid version beginning the following year. In the interim, Nissan plans to import hybrid models from Japan.

  3. background

    Nissan considers third production shift at Tennessee and Mississippi plants — Christian Meunier, chairman of Nissan Americas, said the company is considering adding a third shift at both its Smyrna, Tennessee assembly plant and Canton, Mississippi facility. Adding third shifts to each plant could lift U.S. annual output from 487,000 in 2025 to roughly 1 million vehicles.

  4. 2

    Nissan reveals 2027 Rogue with e-Power hybrid for U.S. market

    Nissan unveiled the 2027 Rogue featuring its e-Power hybrid system at a global media event in Yokohama, Japan. The series-hybrid uses a gasoline engine to generate electricity for drive motors with no mechanical connection to the wheels, and requires a smaller battery with no external charger unlike plug-in hybrids.

    1. 1 outlet Nissan eyes increasing U.S. production as new Rogue hybrid launches

      first by CNBC, 5d ago