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UK regulator proposes forcing Google to offer AI search alternatives

Britain's CMA demands Google show users ChatGPT, Perplexity, and other AI assistants as search options on Android and Chrome.

newest coverage 17h agosummary written 10h ago3 pieces Newswires

What to know

  • The CMA is requiring Google to display competing search services and AI assistants like ChatGPT and Perplexity as defaults when users set up Android devices or Chrome, and to re-prompt users annually.
  • The proposals also mandate that all search providers fairly attribute publisher content so users can identify original sources.
  • The consultation runs until October 9, with a final decision expected by year-end 2026.

UK Competition and Markets Authority (CMA) regulatorSarah CardellSarah Cardell CMA Chief ExecutiveGoogle dominant search provider

UK regulator proposes forcing Google to offer AI search alternatives
channelnewsasia.com

How it unfolded 1 development · click the chart to see its coverage articles

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  1. upcoming

    Consultation period closes on CMA proposals — The CMA's consultation on the search choice proposals ends, after which the authority is expected to make a final decision by the end of the year.

  2. 1

    CMA proposes choice screens for search and AI assistants

    The CMA put forward proposals requiring Google to show Android and Chrome users a choice of search providers when they first set up a device or browser, prompt them once a year to select a default, and include AI assistants meeting technical and security criteria. The rules would also require search providers to fairly attribute publisher content.

    “The way people search for information online is changing. We've listened carefully to feedback and are responding quickly to the rise of AI assistants, which people are increasingly using as their search service, but aren't included on Google's choice screens.”
    — Sarah Cardell

    1. 2 outlets first by Channel NewsAsia, 17h ago · also Investing.com News · read ↗

  3. background

    CMA orders Google to increase search ranking transparency — Britain's Competition and Markets Authority issued an order requiring Google to provide greater transparency on how its search rankings work, as part of new rules aimed at boosting competition.