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TechActive · 15h

CMA updates Google choice screen proposals to include AI assistants

UK regulator strengthens measures requiring Google to let Android and Chrome users pick alternative search services, now covering ChatGPT and Perplexity.

newest coverage 15h agosummary written 15h ago4 pieces NewswiresMastodonX

What to know

  • CMA requires Google to offer Android and Chrome users annual choice of search providers at first use, with AI assistants now eligible if they meet security standards.
  • Updates respond to growth of ChatGPT, Perplexity and other AI search tools that users increasingly rely on but which were excluded from Google's previous choice screens.
  • CMA closes consultation 9 October with final decision expected by year-end; publishers must receive fair attribution when their content appears on choice screens.

“This is about future-proofing the options available to people in the UK so they can choose the search service they want as these come to market.”

Sarah Cardell, CMA Chief Executive · GOV.UK ↗

Competition and Markets Authority (CMA) UK regulatorSarah CardellSarah Cardell CMA Chief ExecutiveGoogle Target of regulation

CMA updates Google choice screen proposals to include AI assistants
seroundtable.com

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  1. upcoming

    CMA closes consultation period on updated proposals — The CMA is inviting views on its updated proposals until 9 October 2026, with a final decision expected by the end of the year.

  2. 1
    “The way people search for information online is changing, with new services creating fresh opportunities for innovation and competition. We've listened carefully to feedback and are responding quickly to the rise of AI assistants…”
    — Sarah Cardell
    1. 1 outlet CMA strengthens proposals allowing people choice over their search service

      first by GOV.UK, 15h ago

    • rustybrick@c.im

      UK's CMA proposes new measures to make it easier for users to use an alternative search engine on Chrome and Android https://www. seroundtable.com/cma-android-c hrome-search-engine-42148.html

      rustybrick@c.imMastodon15h agoview on Mastodon ↗
    2 posts in this stretch →

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