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BusinessQuiet 9d · day 9

Salesforce to Buy Voice-AI Startup Cresta for $2.7 Billion

Salesforce signs a definitive agreement to acquire Cresta, folding its voice agents into Service Cloud and Agentforce.

newest coverage 9d agosummary written 8d ago21 pieces2 likes & upvotes Hacker NewsMastodonNewswiresGoogle News

What to know

  • Salesforce's own announcement does not disclose a price; The Information separately reports a $2.7 billion figure sourced to a person familiar with the deal.
  • Cresta's voice agents already run at enterprise scale for Marriott, Comcast and Alaska Airlines and will keep supporting existing contact center and telephony platforms after close.
  • The acquisition is expected to close in Q1 of Salesforce's fiscal 2028, subject to regulatory approval and customary closing conditions.

Salesforce Acquirer, CRM software makerCresta Voice-AI startup being acquiredKishan Chetan EVP and GM of Agentforce and Service Cloud, SalesforcePing Wu CEO of Cresta

Salesforce to Buy Voice-AI Startup Cresta for $2.7 Billion
salesforce.com

How it unfolded 2 developments, newest first · click a bar or a number to jump articlesposts

Peak 16 pieces in 3h at Nov 2, 6 PM; 21 pieces over 9 days (19 articles · 2 posts) Nov 2, 3 PM — 5 pieces · 5 articles — Google News 5Nov 2, 6 PM — 16 pieces · 14 articles · 2 posts — Newswires 11, Google News 3, Hacker News 1, +1 moreNov 2, 9 PM — quietNov 3, 12 AM — quietNov 3, 3 AM — quietNov 3, 6 AM — quietNov 3, 9 AM — quietNov 3, 12 PM — quietNov 3, 3 PM — quietNov 3, 6 PM — quietNov 3, 9 PM — quietNov 4, 12 AM — quietNov 4, 3 AM — quietNov 4, 6 AM — quietNov 4, 9 AM — quietNov 4, 12 PM — quietNov 4, 3 PM — quietNov 4, 6 PM — quietNov 4, 9 PM — quietNov 5, 12 AM — quietNov 5, 3 AM — quietNov 5, 6 AM — quietNov 5, 9 AM — quietNov 5, 12 PM — quietNov 5, 3 PM — quietNov 5, 6 PM — quietNov 5, 9 PM — quietNov 6, 12 AM — quietNov 6, 3 AM — quietNov 6, 6 AM — quietNov 6, 9 AM — quietNov 6, 12 PM — quietNov 6, 3 PM — quietNov 6, 6 PM — quietNov 6, 9 PM — quietNov 7, 12 AM — quietNov 7, 3 AM — quietNov 7, 6 AM — quietNov 7, 9 AM — quietNov 7, 12 PM — quietNov 7, 3 PM — quietNov 7, 6 PM — quietNov 7, 9 PM — quietNov 8, 12 AM — quietNov 8, 3 AM — quietNov 8, 6 AM — quietNov 8, 9 AM — quietNov 8, 12 PM — quietNov 8, 3 PM — quietNov 8, 6 PM — quietNov 8, 9 PM — quietNov 9, 12 AM — quietNov 9, 3 AM — quietNov 9, 6 AM — quietNov 9, 9 AM — quietNov 9, 12 PM — quietNov 9, 3 PM — quietNov 9, 6 PM — quietNov 9, 9 PM — quietYesterday, 12 AM — quietYesterday, 3 AM — quietYesterday, 6 AM — quietYesterday, 9 AM — quietYesterday, 12 PM — quietYesterday, 3 PM — quietYesterday, 6 PM — quietYesterday, 9 PM — quietToday, 12 AM — quietToday, 3 AM — quietToday, 6 AM — quietToday, 9 AM — quietToday, 12 PM — quietToday, 3 PM — quietToday, 6 PM — quiet 1–2
Nov 3Nov 4Nov 5Nov 6Nov 7Nov 8Nov 9yesterdaynow · 9:50 PM ET
  1. 1

    Unite.AI details Cresta's voice-agent architecture

    A technical write-up outlined Cresta's shared-memory voice agents, deterministic guardrails, real-time Agentic Assist for human reps, and Conversation Intelligence scoring, framing the acquisition's product logic.

    “Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta…”
    — Techmeme@techhub.social, Aggregator reposting The Information scoop · source
    1. 9 outlets Salesforce to buy customer service automation startup Cresta for reported $2.7B

      first by SiliconANGLE, 9d ago · also Futurum, Salesforce Ben, Axios, Tech Monitor, Verdict, Silicon Republic +2

      8 more headlines
  2. 2

    The Information reports $2.7B price tag for the deal

    The Information cited a source saying Salesforce agreed to pay $2.7 billion for Cresta, a figure not disclosed in Salesforce's own announcement.

    1. 1 outlet Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta

      first by The Information, 9d ago

  3. background

    Salesforce signs deal to acquire Cresta — Salesforce announced a definitive agreement to acquire Cresta, described as the voice-first operating system for customer experience, to merge its voice agents and real-time representative guidance with Service Cloud.