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BusinessActive · 47h

Microsoft hands Halo to Activision, cuts 268 more Xbox jobs

A fresh wave of Xbox “reset” restructuring shifts Halo, Sea of Thieves and Age of Empires to Activision, merges Obsidian into Bethesda, and pushes Ninja Theory toward closure.

What to know

  • Microsoft's next mainline Halo game will be developed by Activision under a new team, ending Halo Studios' (formerly 343 Industries) sole control of the franchise.
  • 268 more Xbox jobs are being cut, on top of 1,600 layoffs in July, as part of a restructuring aimed at focusing on hits like Minecraft, Halo, and Candy Crush.
  • Ninja Theory is heading toward closure after two attempted sales fell through; Obsidian moves to Bethesda for Fallout work, and Turn 10/Playground Games merge.
  • Reaction is split: some see the moves as overdue consolidation, others as further evidence Microsoft cannot run a first-party gaming business, and Halo fans are divided on whether Activision can succeed where Halo Studios repeatedly struggled.

The dispute Whether Activision taking over Halo represents a genuine fix for a struggling franchise or just another symptom of Microsoft's broader dysfunction in gaming. · positions read across 74 posts and comments

most voices

Activision is unlikely to deliver a great Halo game given the franchise's long track record of mediocre releases.

  • “343 Industries, now Halo Studios, has the dubious distinction of being the only AAA game studio that has somehow never made a universally acclaimed game over almost 20 years.”

    YuechenLi · Hacker News ↗
many voices

Microsoft's gaming division is fundamentally mismanaged and this reshuffling won't fix the underlying problem.

  • “Microsoft is completely incapable of rnning a gaming business. I can't even think of the last thing they made that was successful.”

    cubs223425 · Reddit ↗
some voices

The industry's risk-averse, profit-first culture (not any one studio) is what's really breaking games like Halo.

  • “Bean counters run the industry. A good game to you is not a good game to them. A good game is profit. Everything is risk averse.”

    Substantial_Bake_728 · Reddit ↗

“For Halo, our goal is clear: make the greatest Halo game ever, worthy of its universe and legacy, while staying true to what made players love it in the first place.”

Rob Kostich, Activision president · The Verge ↗ · Sep 21

Asha SharmaAsha Sharma Xbox CEOMatt Booty Xbox chief content officerRob Kostich Activision presidentCraig Duncan Former head of Xbox Game StudiosHalo Studios (formerly 343 Industries) Original Halo developer

Microsoft hands Halo to Activision, cuts 268 more Xbox jobs
theverge.com

How it unfolded 5 developments, newest first · click a bar or a number to jump articlespostscomments

Peak 107 pieces in one hour at Yesterday, 9 AM; 269 pieces over 2 days (159 articles · 60 posts · 50 comments) Sep 21, 10 PM — 22 pieces · 21 articles · 1 post — Newswires 21, X 1Sep 21, 11 PM — 2 pieces · 2 posts — Mastodon 2Yesterday, 12 AM — 1 piece · 1 post — Reddit 1Yesterday, 1 AM — 2 pieces · 2 posts — Mastodon 2Yesterday, 2 AM — quietYesterday, 3 AM — 6 pieces · 4 articles · 2 posts — Google News 3, Mastodon 2, Newswires 1Yesterday, 4 AM — 5 pieces · 5 articles — Google News 4, Newswires 1Yesterday, 5 AM — 3 pieces · 1 article · 2 posts — Bluesky 1, Mastodon 1, Newswires 1Yesterday, 6 AM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Yesterday, 7 AM — 1 piece · 1 post — Mastodon 1Yesterday, 8 AM — quietYesterday, 9 AM — 107 pieces · 87 articles · 20 posts — Newswires 73, Google News 12, Mastodon 9, +4 moreYesterday, 10 AM — 15 pieces · 11 articles · 4 posts — Newswires 8, Mastodon 4, Google News 2, +1 moreYesterday, 11 AM — 9 pieces · 4 articles · 5 posts — Newswires 3, Mastodon 3, Hacker News 2, +1 moreYesterday, 12 PM — 34 pieces · 2 articles · 3 posts · 29 comments — Reddit 23, Hacker News 6, Mastodon 2, +3 moreYesterday, 1 PM — 8 pieces · 3 articles · 2 posts · 3 comments — Hacker News 3, Google News 2, Bluesky 1, +2 moreYesterday, 2 PM — 7 pieces · 4 articles · 3 posts — Google News 3, Mastodon 3, Newswires 1Yesterday, 3 PM — 7 pieces · 1 article · 6 comments — Reddit 6, Newswires 1Yesterday, 4 PM — 4 pieces · 2 articles · 1 post · 1 comment — Google News 2, Hacker News 1, Mastodon 1Yesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — 3 pieces · 1 article · 2 posts — Mastodon 2, Newswires 1Yesterday, 8 PM — quietYesterday, 9 PM — 16 pieces · 9 articles · 2 posts · 5 comments — Newswires 9, Reddit 5, Mastodon 1, +1 moreYesterday, 10 PM — 1 piece · 1 post — Mastodon 1Yesterday, 11 PM — quietToday, 12 AM — 2 pieces · 2 comments — Reddit 2Today, 1 AM — 1 piece · 1 post — Reddit 1Today, 2 AM — quietToday, 3 AM — 1 piece · 1 comment — Reddit 1Today, 4 AM — 1 piece · 1 post — Mastodon 1Today, 5 AM — 1 piece · 1 post — Reddit 1Today, 6 AM — quietToday, 7 AM — 1 piece · 1 article — Newswires 1Today, 8 AM — 1 piece · 1 article — Google News 1Today, 9 AM — 3 pieces · 1 article · 2 comments — Reddit 2, Mastodon 1Today, 10 AM — 1 piece · 1 post — Mastodon 1Today, 11 AM — quietToday, 12 PM — 1 piece · 1 comment — Reddit 1Today, 1 PM — 1 piece · 1 post — Hacker News 1Today, 2 PM — quietToday, 3 PM — quietToday, 4 PM — quietToday, 5 PM — quietToday, 6 PM — quietToday, 7 PM — quietToday, 8 PM — quietToday, 9 PM — quiet 12–45
yesterday8 AM4 PMtoday8 AMnow · 10:27 PM ET
  1. 5

    Halo fans split over whether the Activision takeover helps the franchise

    Coverage and community reaction diverge on whether moving Halo development to Activision, the studio behind Call of Duty, will improve the series after nearly two decades of mixed reception under 343 Industries/Halo Studios.

    1. first by IGN, 1d ago

    • majorlinux@toot.majorshouse.com

      And the Xbox Shuffle continues... All The Major Xbox Changes Microsoft Announced Today: Layoffs, Halo Goes To Activision, And Lots More https://www. gamespot.com/articles/all-the- major-xbox-changes-microsoft-announced-today-layoffs-halo-changing-hands-and-more/ # Microsoft # Xbox # Labor # Layoffs # Halo # Activision # Gaming

      majorlinux@toot.majorshouse.comMastodon23h ago2▲view on Mastodon ↗
    2 more of the top 3 · 17 posts in this stretch
    • Where did i say I liked them? Im just saying you might as well ask for a million bucks - it will never happen. Your list of demands is just a cry for attention since you know as well as us that you apparently will never come back to the franchise. I agree with your original list its just silly to even entertain

      SaintDarthVaderr/gaming12h agoview on r/gaming ↗
    • Microsoft gutting Halo Studios and giving the Halo series to Activision, who have pumped countless soulless COD games in recent years and have aggressively microtransactioned customization is by far the worst possible outcome that has happened. Halo problems will only get worse

      @nocontextrvbX1d agoview on X ↗
    all of them →
  2. 4

    Commentators call the shake-up a further retreat from the Xbox brand

    The Verge and Ars Technica frame the day's changes as evidence Xbox is becoming "a shell of its former self," with its most iconic franchise handed to a subsidiary studio and its identity increasingly diluted.

    “Xbox has become a shell of its former self — and things are only getting worse.”
    — Andrew Webster, The Verge
    1. first by Mastodon, 1d ago · also The Verge

    • kr1s000@mastodon.online

      Big changes at Xbox! 🚨 Microsoft is cutting 268 jobs, while Activision takes over the next major Halo game with a new dedicated team. Several Xbox studios are also being reshuffled. 🎮 https:// mastanet.com/news/microsoft-ha lo-activision-job-cuts # Gaming # halo # xbox

      kr1s000@mastodon.onlineMastodon1d ago1▲view on Mastodon ↗
    2 more of the top 3 · 43 posts in this stretch
    • I agree with your last sentence but again dude, if a video game is THAT heavily part of your life that you dont stop feeling mad about the bad game, you either have nothing going on and have the easiest life in the world, or you have other mental issues to address that are far more critical than having a good game. I get being frustrated…

      Necessary_Yam9525r/gaming1d agoview on r/gaming ↗
    • >For Halo, our goal is clear: make the greatest Halo game ever, worthy of its universe and legacy, while staying true to what made players love it in the first place.I seriously doubt that is going to happen. 343 Industries, now Halo Studios, has the dubious distinction of being the only AAA game studio that has somehow never made a universally…

      YuechenLiHacker News1d agoview on Hacker News ↗
    all of them →
  3. 3

    Ninja Theory heads toward closure after sale deals collapse

    Microsoft begins consultation on closing Ninja Theory after two separate agreements to sell the studio fell through, while a deal to sell Undead Labs proceeds and consultations over Arkane's future continue under French labor law.

    “Unfortunately, two separate agreements for Ninja Theory fell through.”
    — Matt Booty, Xbox chief content officer
    1. first by Mastodon, 1d ago · also Game World Observer, The Verge

      1 more headline
    • DreamStationcc@mastodon.social

      Continuing Xbox Reset - 268 Roles Eliminated, Reorganizing Studios, Studio Divestitures, and Activision Will Develop the Next Halo Title https:// news.xbox.com/en-us/2026/09/22 /continuing-our-reset/ # xbox # gamedev # videogames # pcgaming # gamingnews # gaming

      DreamStationcc@mastodon.socialMastodon1d ago1▲view on Mastodon ↗
    2 more of the top 3 · 10 posts in this stretch
    • More big changes at Xbox today, with a bunch of studio shifts, including Halo going to Activision. The good news, if any, is that the number of people laid off will fall *below* the estimated 3,200 given in July. For bad news, Microsoft is still trying to find a buyer for Ninja Theory and the Hel...

      @daniel_rubinoX1d agoview on X ↗
    • Activision is taking over Halo. — Feels like we're witnessing the end of Xbox Game Studios. www.theverge.com/news/998586/ ...

      @seanhollisterBluesky1d agoview on Bluesky ↗
    all of them →
  4. 2

    Microsoft moves Halo, Sea of Thieves and Age of Empires to Activision

    Xbox eliminates 268 roles across Halo Studios and other first-party teams while announcing that Activision will build the next Halo game with a new team separate from Call of Duty; Rare (Sea of Thieves) and World's Edge (Age of Empires) also move under Activision, Obsidian shifts to Bethesda to focus on Fallout, casual titles move to King, and Turn 10 merges with Playground Games.

    “We are eliminating 268 roles across Halo Studios, other first-party studios, and the XGS management and central functions layer.”
    — Matt Booty, Xbox chief content officer
    1. first by TechSpot, 1d ago · also MobileSyrup, KitGuru, DayOne, iPhone in Canada, Empire, Digital Foundry +2

      8 more headlines
    2. first by IGN, 1d ago · also Eurogamer, XDA Developers, PCMag, PCMag Australia, GeekWire, Neowin +2

      8 more headlines
    11 more claims →
    • realTuckFrumper@mastodon.social

      Xbox Layoffs Expected Today: New Report Confirms Microsoft’s Plans # Vice

      realTuckFrumper@mastodon.socialMastodon1d agoview on Mastodon ↗
    1 more of the top 2 · 2 posts in this stretch
    • polaronfinance.bsky.social

      $MSFT Xbox layoffs signal major studio consolidation | @theverge.com

      polaronfinance.bsky.socialBluesky1d agoview on Bluesky ↗
    all of them →
  5. 1

    The Information reports a second Xbox layoff wave is imminent

    A report says Xbox plans to lay off hundreds of employees within the week and consolidate several of its game studios, foreshadowing the announcement that followed hours later.

    1. first by PocketGamer.biz, 1d ago · also Rock, Paper, Shotgun, Tech4Gamers, TheGamer, Neowin, Nintendo Life, DayOne

      6 more headlines
    2. first by The Information, 1d ago · also The Hindu, Notebookcheck, Moneycontrol

      3 more headlines
    6 more claims →
    • Ding Ding Round 2 (This isn't breaking news, Xbox said the layoffs weren't over, it was just a matter of when the 2nd round would hit) The consolidation of studios could prove interesting.

      @chrisavelloneX1d agoview on X ↗
    1 more of the top 2 · 2 posts in this stretch
    • Blerkotron@mastodon.social

      Jesus... https://www. gamesindustry.biz/xbox-reporte dly-set-to-announce-second-round-of-layoffs-this-week

      Blerkotron@mastodon.socialMastodon1d agoview on Mastodon ↗
    all of them →
  6. background

    Xbox launches its "reset" with 1,600 layoffs — New Xbox CEO Asha Sharma kicks off a restructuring plan aimed at reaching "more than a billion people each day," cutting 1,600 jobs and spinning off studios Double Fine and Compulsion, with 1,600 more cuts flagged for the following fiscal year.

Also covered reported alongside — the timeline has no entry for these yet

  1. first by Rogue, 1d ago · also GamingBolt, GamesBeat, The Game Business

    4 more headlines
  2. first by Wccftech, 1d ago · also GamingBolt, Tech4Gamers, DayOne

    3 more headlines
  3. first by WinCentral, 1d ago · also Phandroid, Deadline, Yahoo! Finance Canada

    2 more headlines
  4. first by Mastodon, 1d ago · also HN Frontpage, Ars Technica

    1 more headline
  5. first by Dexerto, 1d ago · also Pure Xbox, Push Square

    2 more headlines
  6. first by Quartz, 14h ago · also BBC

    1 more headline
  7. first by The American Bazaar, 1d ago · also Gameranx

    1 more headline
  8. first by Eurogamer, 1d ago · also Push Square

    1 more headline
  9. first by The Verge, 1d ago · also The Hollywood Reporter

    1 more headline
  10. first by inc.com, 1d ago · also Inc

    1 more headline

and 20 smaller pieces

What people are saying 15 voices from 4 sites · best of 74 · verbatim