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TechQuiet 11d · day 21

TrendForce projects $150-$200 price hikes for iPhone 18 Pro models

Ahead of Apple's September 9 event, research firm TrendForce estimates iPhone 18 Pro pricing will rise 10-20% due to surging memory costs.

Part of a larger narrative

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What to know

  • TrendForce estimates iPhone 18 Pro will start at $1,249-$1,299 and Pro Max at $1,349-$1,399, up $150-$200 from last year.
  • The projected increase is attributed to a nearly 400% year-on-year rise in memory chip costs, linked to AI infrastructure demand straining the electronics supply chain.
  • Apple is expected to absorb part of the added cost through lower margins rather than passing all of it to consumers.
  • Actual pricing will be confirmed at Apple's 'Surprise and shine' event on September 9, 2026.

“Surprise and shine”

Apple, Device maker · MacRumors ↗ · Sep 2

Apple Device makerTrendForce Market research firm

TrendForce projects $150-$200 price hikes for iPhone 18 Pro models
9to5Mac

How it unfolded 1 development · click the chart to see its coverage articlespostscomments

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Sep 3Sep 5Sep 7Sep 9Sep 11Sep 13Sep 15Sep 17Sep 19now · 11:11 PM ET
  1. 1

    TrendForce estimates iPhone 18 Pro price increases

    TrendForce projects the iPhone 18 Pro will start at $1,249-$1,299 and the Pro Max at $1,349-$1,399, a $150-$200 jump from the iPhone 17 Pro lineup, citing a roughly 38% rise in bill-of-materials costs for a 256GB Pro model.

    “the cost of a 256GB memory chip has risen nearly 400% year-on-year…”
    — TrendForce
    1. first by The Mac Observer, 20d ago · also Notebookcheck, 9to5Mac, Firstpost, iPhone in Canada, NDTV Profit, CryptoRank +2

      9 more headlines
    2. first by Moneycontrol.com, 16d ago · also London Evening Standard, Thurrott, Gadget Review, PCMag, CNET

      6 more headlines
    4 more claims →
    • The iPhone 18 Pro will release on September 18. Price starts from $1199.

      @DiscussingFilmX14d ago12k▲view on X ↗
    2 more of the top 3 · 30 posts in this stretch
    • All my tech is starting to age out right about the wrong time. Still, I have an iPhone X and it’s doing well. Only replaced the battery a couple of years back. Was going to replace when the XX came out but thinking if the prices go up too much I’ll just hold on until this thing dies entirely. Watching the tech market gear heavily towards AI that a…

      Narradisallr/StockMarket16d agoview on r/StockMarket ↗
    • TrendForce says Apple is paying nearly 400% more for the memory in the 256GB iPhone 18 Pro than it did a year ago. Apple is expected to absorb most of the increase, with prices rising by about $100 over the iPhone 17 Pro. Component savings elsewhere are not expected to offset the memory hit either... 🕘

      9to5mac@threads.netMastodon20d agoview on Mastodon ↗
    all of them →

Also covered reported alongside — the timeline has no entry for these yet

  1. first by Mashable, 14d ago · also iThinkDifferent, Hindustan Times, CNET, The Verge

    4 more headlines
  2. first by NDTV Profit, 16d ago · also Inshorts, Storyboard18, News18

    3 more headlines
  3. first by MacRumors, 20d ago · also India Today, Newsweek, Mashable India

    3 more headlines
  4. first by MacRumors, 14d ago · also 9to5Mac

    1 more headline
  5. first by Geeky Gadgets, 21d ago · also ZDNET

    1 more headline
  6. first by Mastodon, 14d ago · also 9to5Mac

    1 more headline
  7. first by digit.in, 17d ago

    1 more headline

and 6 smaller pieces

What people are saying 21 voices from 3 sites · best of 30 · verbatim