TrendForce projects $150-$200 price hikes for iPhone 18 Pro models
Ahead of Apple's September 9 event, research firm TrendForce estimates iPhone 18 Pro pricing will rise 10-20% due to surging memory costs.
Part of a larger narrative
Apple's 2025 iPhone Lineup
- Gruber questions whether iPhone 18 Pro is Apple's true flagship as Duo steals focus
- Apple launches Reference Image to prove iPhone photos aren't AI fakes
- iPhone 18 Pro launch: modem mix-up resolved, pre-orders slip to October
- Apple ships iOS 27, macOS 27 and watchOS 27 with new Siri AI in beta
- Apple's always-listening Watch AI sparks privacy and legal backlash
What to know
- TrendForce estimates iPhone 18 Pro will start at $1,249-$1,299 and Pro Max at $1,349-$1,399, up $150-$200 from last year.
- The projected increase is attributed to a nearly 400% year-on-year rise in memory chip costs, linked to AI infrastructure demand straining the electronics supply chain.
- Apple is expected to absorb part of the added cost through lower margins rather than passing all of it to consumers.
- Actual pricing will be confirmed at Apple's 'Surprise and shine' event on September 9, 2026.
“Surprise and shine”
Apple, Device maker · MacRumors ↗ · Sep 2
Apple Device makerTrendForce Market research firm
How it unfolded 1 development · click the chart to see its coverage articlespostscomments
-
1
TrendForce estimates iPhone 18 Pro price increases
TrendForce projects the iPhone 18 Pro will start at $1,249-$1,299 and the Pro Max at $1,349-$1,399, a $150-$200 jump from the iPhone 17 Pro lineup, citing a roughly 38% rise in bill-of-materials costs for a 256GB Pro model.
“the cost of a 256GB memory chip has risen nearly 400% year-on-year…”
— TrendForce -
first by The Mac Observer, 20d ago · also Notebookcheck, 9to5Mac, Firstpost, iPhone in Canada, NDTV Profit, CryptoRank +2
9 more headlines
- iPhone 18 Pro: 400% more expensive memory expected to force Apple to raise prices Notebookcheck · 20d ago
- TrendForce: for a 256GB iPhone Pro model, Q3 memory costs are forecast to be ~400% higher than a year prior but Apple won't pass on the full cost to customers 9to5Mac · 20d ago
- Apple faces 400% surge in iPhone 18 Pro memory costs, price hike likely: Report Firstpost · 20d ago
- Apple paying 400% more for iPhone 18 Pro memory, says TrendForce 9to5Mac · 20d ago
- Memory Costs Forcing Apple to Raise iPhone 18 Prices iPhone in Canada · 20d ago
- Apple iPhone 18 Pro: Memory Costs Jump Nearly 400%; What It Means For Prices NDTV Profit · 19d ago
- Apple to lift iPhone 18 Pro prices 10-20% as memory costs quadruple CryptoRank · 19d ago
- iPhone 18 Pro could be more expensive than ever as Apple battles soaring memory costs The Apple Post · 14d ago
- Apple raises iPhone prices as memory shortage drives costs up Business Insider · 14d ago
-
first by Moneycontrol.com, 16d ago · also London Evening Standard, Thurrott, Gadget Review, PCMag, CNET
6 more headlines
- iPhone 18 Pro, Pro Max India prices tipped as Apple’s foldable said to touch Rs 2.5 lakh 91mobiles.com · 16d ago
- Apple iPhone 17 price slashed as iPhone 18 Pro and foldable unveiled London Evening Standard · 15d ago
- Apple's iPhone 18 Pro and Pro Max Are Coming on September 18 With a $1,199 Starting Price Thurrott · 14d ago
- Apple Just Put a $1,199 Price Tag on the iPhone 18 Pro Gadget Review · 14d ago
- Apple's iPhone 18 Pro Boasts Big Camera Upgrade, and Price Increase PCMag · 14d ago
- Apple iPhone 18 Pro and Pro Max Are Official: $1,199, Fancy Cameras and More CNET · 14d ago
-
The iPhone 18 Pro will release on September 18. Price starts from $1199.
2 more of the top 3 · 30 posts in this stretch
-
All my tech is starting to age out right about the wrong time. Still, I have an iPhone X and it’s doing well. Only replaced the battery a couple of years back. Was going to replace when the XX came out but thinking if the prices go up too much I’ll just hold on until this thing dies entirely. Watching the tech market gear heavily towards AI that a…
-
TrendForce says Apple is paying nearly 400% more for the memory in the 256GB iPhone 18 Pro than it did a year ago. Apple is expected to absorb most of the increase, with prices rising by about $100 over the iPhone 17 Pro. Component savings elsewhere are not expected to offset the memory hit either... 🕘
-
Also covered reported alongside — the timeline has no entry for these yet
-
first by Mashable, 14d ago · also iThinkDifferent, Hindustan Times, CNET, The Verge
4 more headlines
- iPhone 18 Pro Price Might Only Increase by $100 iThinkDifferent · 14d ago
- iPhone 18 Pro and Pro Max price revealed: Apple's 'most expensive' iPhones ever could cost over $1299 after major hike Hindustan Times · 14d ago
- iPhone 18 Pro and 18 Pro Max Prices Jump by $100 CNET · 14d ago
- Apple is raising iPhone prices by $100 on all of its old models Mastodon · 14d ago
-
4 outlets iPhone 17 Price Drops In India Ahead Of iPhone 18 Pro Launch: How To Get It Under Rs 54,000
first by NDTV Profit, 16d ago · also Inshorts, Storyboard18, News18
3 more headlines
- iPhone 17 Pro price drops to ₹90,250 ahead of iPhone 18 launch | Tap to know more | Inshorts Inshorts · 16d ago
- iPhone 17 price drops ahead of iPhone 18 Pro launch: Check offers and effective prices Storyboard18 · 15d ago
- iPhone 18 Pro Launch Few Hours Away: iPhone 17 Pro Effective Price Drops To Rs 75,810 On Flipkart. Last Day News18 · 14d ago
-
first by MacRumors, 20d ago · also India Today, Newsweek, Mashable India
3 more headlines
- Apple is facing 400% RAM price surge ahead of iPhone 18 Pro launch, report says India Today · 20d ago
- New iPhone 18 May Signal Higher Prices Ahead Newsweek · 17d ago
- Apple iPhone 17 Prices Slashed Ahead of iPhone 18 Launch: Here’s How Much You Can Save Mashable India · 17d ago
-
first by MacRumors, 14d ago · also 9to5Mac
1 more headline
- iPhone 17, iPhone Air, and iPhone 17e just got more expensive 9to5Mac · 14d ago
-
first by Geeky Gadgets, 21d ago · also ZDNET
1 more headline
-
first by Mastodon, 14d ago · also 9to5Mac
1 more headline
- New iPhone 18 Pro price rises perhaps not as bad as some feared 9to5Mac · 14d ago
-
first by digit.in, 17d ago
1 more headline
- Apple iPhone 17 5G Price Cut: Buy Now or Wait for iPhone 18? telecomtalk.info · 16d ago
and 6 smaller pieces
What people are saying 21 voices from 3 sites · best of 30 · verbatim
- Sep 13
-
Yeah, RAM is sadly forcing companies to go back to the old way of doing things. Brutely efficient in coding because you don't have the RAM physically.
- Sep 9
-
No offense but you are just out of the loop if you think Apple is going to "kill their market" by doing this . People will still buy iPhones. You may not be the target audience, but millions of other people still will only buy an iPhone.
-
Check out the new Commodore Callback 8020 flip phone. Im seriously thinking about ordering one. Runs 99% of android apps, no social media, hd camera. https://commodore.net/callback/ Its the same company that made Commodore 64 back in the day.
-
iPhone 18 Pro price report: Apple confirms price hikes https:// mashable.com/tech/iphone-18-pr o-price-hike-confirmed?utm_source=flipboard&utm_medium=activitypub Posted into Technology @ technology-thenewsdesk
-
Price increase on the iPhone 18 Pro is... $100 Much lower than anyone was expecting
-
This is why Apple made the deal with Klarna recently. HINT: buy KLAR. This will let people "afford" the price increases by breaking it up into payments. It's good for Apple and it's good for Klarna.
-
The iPhone 18 Pro/ iPhone 18 Pro Max will likely come in at only $100 higher than the phones they are replacing, so Apple is clearly eating a lot of the memory shortage cost increases here. Google and Samsung also both raised prices by $100.
- Sep 8
-
The canceled investment stuff is bullshit the ram manufacturers are using. They’re taking in so much money they could finance an expansion 100% in cash with no risk but they aren’t because they both like the prices and a re tacitly price fixing, and also because they don’t think this will last, and historically they’re correct. Anything this…
-
That kind of a jump would actually collapse sales appreciably. People will spend but lots of people are spending within their phone plan not outright.
-
M
iPhone 18 Pro Max price in India: Expected price, 256GB, 1TB and 2TB variants https:// english.mathrubhumi.com/techno logy/iphone-18-pro-max-india-price-lakh-apple-event-2026-hcgh4rkc?utm_source=dlvr.it&utm_medium=mastodon # iPhone18 # iPhone18ProMax # iPhoneUltra # AppleEvent # Apple
- Sep 7
-
Generally speaking, raising prices is an unstoppable trend for all phone brands. To protect AAPL margins they're likely to raise prices for new products in the coming seasons.
-
AAPL is fine. They have a tool nobody else has: they control the software end-to-end so they can mitigate the need for memory. I think they have a bigger dark horse opportunity around AI inference.
-
I don’t see $2000 but who cares, everyone buys their phone on interest free credit. But a phone and pay $24 a month forever. That breaks we give you a new one. Don’t hear people complaining about $699 leases on new cars.
-
We're slowly but surely starting to have a problem. The new iPhone will be so expensive that very few people will buy it (and why would they? There's nothing new in the smartphone world anymore). I'd estimate the "regular" iPhone 18 at $1000-$1100, and the Pro models will probably go into the $2000+ range. It's absolutely insane; only the biggest…
-
All those great years with great numbers were from squeezing the suppliers so hard that the suppliers had to cancel investment, preventing them from being able to meet the increasing demand. Is Tim Cook the Jack Welch of our era?
-
Yup. We all know those 1Tb Vera Rubin Ultras are never hitting the street. 3 petabytes of 32 high 3D DRAM per rack are pure fantasy. We know the yields won't get there. Sam Altman will die
-
Let’s not pretend that apple fanboys would not pay a higher price just to feel privileged and honoured by having an iphone. I am also an iphone user but if the prices get out of control I would not mind switching to either Samsung or Google Pixel.
-
Apple can absorb some of the memory inflation, raise prices a bit, and make it back through services. Smaller hardware players don’t have nearly as much room.
-
I mean have they? Before 3 months ago, the MacBook Air started at $1000 for like 15 years? Even during Covid and tariffs. iPhone Pro models have started at $1000 since the iPhone X, which was basically the first “pro” phone. Watches have started around $400. High-end iPads did expensive with OLED, but the base iPad was around $300-$350 for like 6…
-
With the power of neural rendering we have managed to get at least 40% AI effeciency out of this new model at only 200% the cost!
- Sep 6
-
Nope they will raise prices. Just like NVIDIA raised prices on their GPUs. Apple will possibly even cut memory on their mid range models and claim some sort of AI optimisation of memory feature, that the press will lap up.