Apple set to unveil first foldable iPhone, reportedly named 'Duo,' at $2,000
Bloomberg's Mark Gurman leaked the name, price and specs hours before Apple's launch event, ending months of 'Ultra' vs 'Fold' speculation.
Part of a larger narrative
Apple's 2025 iPhone Lineup
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What to know
- Bloomberg's Mark Gurman reported the foldable iPhone will be called 'iPhone Duo,' not the long-rumored 'iPhone Ultra,' with pricing starting at $2,000 (256GB) up to roughly $3,000.
- The device is expected to ship as early as October, later than the iPhone 18 Pro/Pro Max, which is expected this month alongside new Apple Watch and AirPods models.
- Reported specs include an A20 Pro chip, C2 modem, dual 48MP rear cameras, a magnetic hinge, and Apple Pencil stylus support.
- Apple's official unveiling was scheduled for 10am PT / 1pm ET on September 9 at its 'Surprise and Shine' event, the first major product launch since John Ternus became CEO.
The dispute Whether the foldable's bigger screen justifies its roughly $2,000+ price, versus commenters who see it as an overpriced, experimental gadget or symptom of diminishing-returns annual upgrades. · positions read across 73 posts and comments
A larger, foldable screen offers real productivity and readability benefits worth the cost.
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“I just want a bigger screen when reading stuff on my iPhone which I tend to do more then I'd like to admit... the bigger 'unfolded' screen seems like the perfect size to read text but still be manageable to hold or prop up”
YamahaFourFifty · Reddit ↗
A $2,000+ foldable is an extravagant, hard-to-justify purchase.
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“Anything Apple, USA, Hollywood do is popularized. So, i would say Apple stock purchase at this point is a gamble... Dude, with $2500, i can eat 200 large pizza or buy a gaming desktop 3 times.”
turnleftorrightblock · Reddit ↗
Sales-hype signals like 'sold out' are misleading and yearly phone upgrades feel increasingly minor.
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“look at ps5 pro for example. sells like a brick, produced in very tiny quantities, but a sudden spike in interest had it briefly "selling out" simply because there weren't many units made.”
reaper527 · Reddit ↗
Mark Gurman Bloomberg reporter
John Ternus Apple CEOApple ManufacturerSamsung Competitor (Galaxy Z Fold maker)
How it unfolded 7 developments, newest first · click a bar or a number to jump articlesvideospostscomments
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Apple's 'Surprise and Shine' event set to begin
Apple's launch event, expected to unveil the iPhone 18 Pro line, the foldable device, new Apple Watch and AirPods models, was scheduled to start at 10am PT / 1pm ET, with outlets previewing what to expect just before it began.
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first by TelecomTalk, 16d ago · also CBS News, Gadget Review, The National UAE, MacRumors, Mashable
5 more headlines
- Apple event expected to deliver foldable iPhone and debut of new CEO John Ternus CBS News · 15d ago
- What We Can Expect From Apple's Sept. 9 Event: Foldable iPhone, iPhone 18 Pro, and More Gadget Review · 15d ago
- A $2,000 foldable iPhone? What to expect from Apple's event this week The National UAE · 15d ago
- How to Watch Apple's 'Surprise and Shine' September 9 Event MacRumors · 15d ago
- 6 products we expect at Apples event Mashable · 15d ago
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first by TechSpot, 14d ago · also Times of India
1 more headline
- iPhone event today: How to watch launch of iPhone 18 Pro, 18 Pro Max & Ultra Times of India · 14d ago
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Yes. For the moment. But it's only temporary because today's rise in price is due to the hype surrounding the launch of their foldable phone yesterday. Investors pile in thinking this is good for the company, more sales. Yay! In a good economy, that would be the right way to think, but nobody can afford that phone. No regular people. Even the…
2 more of the top 3 · 17 posts in this stretch
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Apple’s first foldable iPhone is set to launch tonight – here’s what to know https://www. independent.co.uk/extras/indyb est/gadgets-tech/phones-accessories/iphone-ultra-fold-release-date-b3047099.html?utm_source=flipboard&utm_medium=activitypub Posted into IndyBest @ indybest-Independent
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I mean, sure I can do the work for you. “As awarded by the U.S. Patent and Trademark Office, Apple's U.S. Patent No. 8,929,085 ) for "Flexible electronic devices" describes a portable device, like an iPhone, that can be flexed, bent, folded or otherwise deformed without negatively impacting the sensitive internal components contained within” Filed…
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Gurman reports Apple's foldable will be named 'iPhone Duo' at $2,000
Hours before the event, Bloomberg's Mark Gurman reported the foldable iPhone will launch as the 'iPhone Duo,' starting at $2,000 for 256GB and up to roughly $3,000, in white and dark blue, with an A20 Pro chip, C2 modem, dual 48MP rear cameras, a magnetic hinge and Apple Pencil support, shipping as early as October.
“go on sale as early as October…”
— Mark Gurman (Bloomberg), via 9to5Mac -
20 outlets first by Mastodon, 14d ago · also Wall Street Journal, The Mac Observer, The Shortcut, Daily Record, Macworld, PCMag +13 · read ↗
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first by channelnews.com.au, 17d ago · also AppleInsider, Yahoo Finance, TechCrunch
3 more headlines
- Rumor says foldable is iPhone Duo, gets Apple Pencil, & starts at $2,000 AppleInsider · 15d ago
- Apple’s Foldable iPhone Could Wrestle With Supply Chain Issues. What That Means for AAPL Stock. Yahoo Finance · 15d ago
- How to watch Apple’s foldable iPhone announcement TechCrunch · 15d ago
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I just want a bigger screen when reading stuff on my iPhone which I tend to do more then I’d like to admit. Getting old and hard to read smaller text on my current smaller iPhone -6.3 inches just doesn’t cut it and the bigger ‘unfolded’ screen seems like the perfect size to read text but still be manageable to hold or prop up I do agree tho it’s…
2 more of the top 3 · 23 posts in this stretch
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Surprise and Shine: All the News From Apple's Sept. 9 Event. iPhone 18 Pro, Foldable Ultra, Apple Watches, More https://www. pcmag.com/news/apple-live-surp rise-shine-sept-9-event-iphone-18-pro-ultra-watch?utm_source=flipboard&utm_medium=activitypub Posted into Mobile Phones: Expert Reviews and Top Deals @…
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Apple landed on the iPhone Duo name for the foldable iPhone and a $2,000 starting price, eating the additional memory costs. Storage capacities will reach 2 terabytes and roughly $3,000. It'll ship in October, has support for the Apple Pencil and come in dark blue + white.
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Verge analysisApple's foldable already reshaping rivals
The Verge argued that even before launch, the anticipated Apple foldable had already influenced product decisions at Samsung, Huawei, and Xiaomi.
“Tomorrow’s launch of its first foldable iPhone proves Apple still calls the shots.”
— The Verge -
T
Tomorrow’s launch of its first foldable iPhone proves Apple still calls the shots.
2 more of the top 3 · 30 posts in this stretch
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What Name Will Apple Choose for Its Inaugural Foldable iPhone? # technology Apple is poised to unveil its first foldable iPhone, with speculations swirling over its naming as Apple weighs Ultra vs Duo and other contenders. Our latest post dives into the buzz, market context, and what a name could signal for the device’s branding. Read more…
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Foldable phones feel experimental. If you want to popularize an experimental FASHION, it is probably better if same price or cheaper than regular fashion phones. Samsung did not go that way and tried to recover r & d cost as much as they can as fast as they can. As a result, few people use foldable phones as a fashion statement. Anything Apple…
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- 2 days quiet
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Analysts frame the foldable as a test of Ternus-era Apple
Bloomberg Television analysis argued the foldable iPhone would be a major signal of how CEO John Ternus's engineering background shapes Apple hardware strategy, given increasingly incremental phone upgrades.
“iPhone Duo is a better name given that the rumoured phone has two displays (duh!), whereas Apple normally reserves ‘ultra’ for higher tier ‘pro’ devices, which this is not. The price, however, will be ‘ultra’.”
— keithwilson, Mastodon user · source -
7 outlets first by AFR, 17d ago · also FT, New York Post, NY Post, Proactive, Yahoo Finance, Reuters · read ↗
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3 outlets Will Apple Launch A Foldable Phone?
first by Rediff, 15d ago · also Finimize, Fortune
2 more headlines
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K
# iPhone Duo is a better name given that the rumoured phone has two displays (duh!), whereas # Apple normally reserves ‘ultra’ for higher tier ‘pro’ devices, which this is not. The price, however, will be ‘ultra’. https:// apple.news/AoY629KMZSUOZXCVtSt UYnQ
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'iPhone Duo' name and $2,000 price estimate surface
MacRumors floated 'iPhone Duo' as a possible name referencing the device's dual screens, while a Citi analyst note separately estimated the foldable could cost around $2,000.
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first by CNET, 19d ago · also Stocktwits, MacRumors
2 more headlines
- Apple’s New Foldable iPhone Could Cost $2,000, Citi Says: TSMC, Amphenol Among Stocks To Watch Stocktwits · 19d ago
- iPhone Duo? MacRumors · 19d ago
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first by The Mac Observer, 15d ago · also Tom's Guide
1 more headline
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iPhone Duo? https://www. macrumors.com/2026/09/04/iphon e-duo/?utm_source=dlvr.it&utm_medium=mastodon
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Public speculation intensifies over the foldable's price
As rumors mounted, tech commentators openly polled followers on what the folding iPhone's starting price would be, reflecting widespread uncertainty before Apple's event.
“Place your bets for the starting price of the folding iPhone…”
— @MKBHD -
first by MacRumors, 20d ago
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Place your bets for the starting price of the folding iPhone
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Early reports target a foldable iPhone release aimed at Samsung
Coverage ahead of Apple's event framed the foldable iPhone as a direct answer to Samsung's Galaxy Z Fold line, with a screen upgrade positioned as the key selling point.
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first by economictimes.com, 16d ago · also SamMobile
1 more headline
- Apple's limited iPhone Fold launch will be a gift for Samsung SamMobile · 15d ago
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1 outlet Samsung's Z8 Fold experiences strong demand ahead of Apple's foldable release: Counterpoint
first by Seeking Alpha, 15d ago
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Also covered reported alongside — the timeline has no entry for these yet
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first by Times of India, 15d ago · also Tom's Guide, MacRumors
2 more headlines
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first by Indian Express, 16d ago
2 more headlines
- Apple’s foldable iPhone Ultra may arrive this week macworld.com · 15d ago
- What will Apple’s upcoming foldable or the iPhone Ultra cost in India? Let’s do the math 91mobiles.com · 15d ago
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first by Times of India, 15d ago
1 more headline
- Apple iPhone Ultra price: How Apple's first foldable could become the most expensive iPhone ever launched timesofindia.indiatimes.com · 15d ago
and 8 smaller pieces
What people are saying 12 voices from 3 sites · best of 73 · verbatim
- Will Apple's first-generation foldable avoid the hinge and durability issues Samsung's early Fold models had?
- Sep 9
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Maybe if you actually looked at the financial reports instead of buying just on vibes you would know you are buying a phone company. Its priced for continual iphone growth and you can see low growth inother segments. the size alone doesn't justify the cost its priced for growth and only 2 segments are growing. if a company gets 80% of sales off…
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LOL it’s a developers conference. Literally a weeklong event for developers. I’m sorry you didn’t know that. Apple sold more iPhones 1st q than any quarter in history. Apple sold 20% more phones last year than the year prior. Having said that, every business will always look for the next big thing. Wearables home & accessories is at 8.58% - a…
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Apple to Unveil $2,000 Foldable iPhone Duo at High-Stakes Event - Bloomberg.com #USNews #Politics #NationalNews
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It’s weird saying this in 2026 I use smartphone for basically everything. Communications, paying bills / ordering food, using it to ask questions / basic research, check weather, use gps, watch clips / tv, check news, scheduling tasks, password apps, taking photos / recording videos, visiting sites like Reddit, play occasional game etc… Yea I wish…
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Only hours before Apple's iPhone event, a final set of rumors paints a clear picture of what Apple's foldable will be and what it may be called -- iPhone Duo. https:// appleinsider.com/articles/26/0 9/09/rumor-says-foldable-is-iphone-duo-gets-apple-pencil-starts-at-2000?utm_medium=social&utm_source=mastodon
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Apple to Unveil $2,000 Foldable iPhone Duo at High-Stakes Event https://www. bloomberg.com/news/articles/20 26-09-09/apple-event-details-2-000-iphone-duo-apple-watch-series-12-recording-feature?utm_source=flipboard&utm_medium=activitypub Posted into Bloomberg Television @ bloomberg-television-bloomberg
- Sep 8
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Apple unveils the iPhone Ultra foldable and iPhone 18 Pro at its "Surprise and Shine" event! https:// english.mathrubhumi.com/techno logy/apple-surprise-and-shine-event-iphone-ultra-2026-ruddncs0?utm_source=dlvr.it&utm_medium=mastodon # AppleEvent # iPhoneUltra # iPhone18Pro # JohnTernus # TechNews
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I'd consider myself a techy person but I don't see the point in upgrading my phone all the time. I think I own an iPhone 14. Besides the minor advancements in the camera and some iOS quality-of-life updates, I can't really tell the difference between the iPhone 11 and the 14. I remember when I got a rush of excitement opening a new laptop, phone…
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Apple's got another yearly iPhone event up its sleeves, and we're expecting the new 18 series, the company's first-ever foldable, the Watch Series 12, and more. Here's what to expect: https://www. pcmag.com/news/apple-sept-9-su rprise-shine-event-what-to-expect-iphone-18pro-ultra-watch12
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Small biz owners and the like man. It's shocking how much I get done on my fold 5, scheduling, email, payroll, ordering, YouTube, reading, it's all just better on a foldable by miles. I hardly use my iPad pro. I've had a foldable for 4 or 5 years now and love it. Had the fold 4 before this. I can't get back. Long time apple user and told myself if…
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Apple: (releases a folding phone years after everybody else) journalists: behold Apple leading the pack in innovation! Apple says ‘Fold’ and competit...
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Thinks keep going up and keep getting sold out worth keeping in mind, "sold out" isn't a number. it doesn't necessarily tell you that something is selling well, just that they didn't produce enough. look at ps5 pro for example. sells like a brick, produced in very tiny quantities, but a sudden spike in interest had it briefly "selling out" simply…